Social Media Marketing Specialist

BlackLine•New York, NY

1d•Hybrid

About The Position

BlackLine is a leading provider of cloud software that automates and controls the entire financial close process. They are committed to modernizing the finance and accounting function to enable greater operational effectiveness and agility. As a best-in-class SaaS Company, BlackLine focuses on bringing in new ideas and innovative technology, encouraging teams to learn and expand their creativity and technical skillsets. The company offers a work environment where employees can "Work, Play and Grow".

Requirements

Demonstrable experience managing social media channels in a professional or agency environment.
Proficiency in Hootsuite: scheduling, publishing, and analytics (certification is a plus).
Experience supporting podcast production, including guest coordination and logistics.
Hands-on experience managing a YouTube channel (uploads, SEO optimization, analytics).
Strong written communication skills with the ability to adapt tone and voice across channels.
Highly organized with excellent attention to detail, comfortable juggling multiple workstreams.
Proactive self-starter who can work independently and as part of a collaborative team.

Nice To Haves

Experience working in a B2B, SaaS, or technology company.
Familiarity with design tools such as Canva.
Exposure to video editing tools (Opus, Capcut).
Understanding of SEO principles as applied to YouTube and social content.
Experience working with or sourcing thought leadership speakers for content series.

Responsibilities

Manage and schedule content across BlackLine's social channels using Hootsuite, ensuring a consistent and timely publishing cadence.
Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence.
Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team.
Support the development and execution of organic social campaigns aligned to product launches, events, and always-on activity.
Stay current with platform changes, trending content formats, and B2B social best practices to keep BlackLine's channels fresh and competitive.
Provide end-to-end production support for BlackLine's podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team.
Source and vet external speakers and guests, identifying relevant voices in finance, technology, and accounting, and managing outreach and onboarding.
Create and repurpose podcast content into short-form social clips, quote cards, and promotional assets for distribution across channels.
Maintain an organized content calendar and episode pipeline to ensure timely delivery.
Manage the BlackLine YouTube channel, including uploading, optimizing metadata (titles, descriptions, tags, thumbnails), and maintaining playlist structure.
Coordinate video production workflows, working with internal stakeholders, freelancers, and agency partners to ensure content is delivered on brief and on time.
Monitor YouTube analytics and make data-driven recommendations to improve watch time, subscriber growth, and engagement.
Support speaker and presenter sourcing for webinars, panel content, and video series — managing briefing documents and pre-production communication.
Provide administrative support to the Social Media team, including managing shared inboxes, maintaining content libraries, and updating trackers and reporting templates.
Liaise with internal teams (Demand Gen, Events, Product Marketing, PR) to gather content briefs and align social activity with the broader marketing calendar.
Assist in the coordination of influencer or partner amplification activity where relevant.