Mgr Social Media & Marketing NX @ Marriott Downtown Syracuse

Crescent Careers • Syracuse, NY

5d • Onsite

About The Position

The Social Media & Marketing Manager will be responsible for building and maintaining all social media accounts for the hotel outlets on platforms such as Facebook, Twitter, and other social media sites. This role requires identifying target markets and reaching out to consumers through social media, routinely creating video and photography content to promote the company, and tracking social media analytics to report results to upper management. The manager will also oversee updates and manage content for multiple outlet websites, consistently develop interesting and engaging social media posts with the company brand and customers in mind, and monitor market trends, best practices, and competitors to develop a successful social media strategy. Additionally, the role involves formulating high-quality written and visual content for social media campaigns, monitoring the company's brand on social media, building brand awareness by engaging relevant influencers, managing online communities, responding to comments/questions, and analyzing data to determine campaign objectives. Content ideation and creation, illustrating concepts by designing examples of art arrangement, size, type size and style, and coordinating with outside agencies for special events and promotions are also key responsibilities. The position contributes to team efforts, organizes and executes special events, participates in networking events, and actively promotes and sells private function space, restaurant specials, and events to the local community. Maintaining all websites and other online programs used internally is also part of the role.

Requirements

• Excellent written and verbal communication, with strong editing skills and creative flair.
• Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design.
• Degree in Communication, Marketing, or a related field
• Ability to organize and prioritize workflow.
• Work independently and exercise good judgment and discretion.
• Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.
• Have a knowledge of photography and use of images and video on social media platforms.
• Experience developing social media strategies.
• Ability to develop the brand represented voice for each social media platform.
• Understanding of graphic design principles and using photoshop and Adobe Illustrator.
• Ability to maintain a strong work ethic, multi-task, eager to learn and take on new challenges.
• Daily social media posting and account management.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Creating a wide range of graphics and layouts for product illustrations and brand assets.
• A strong eye for visual composition.
• Able to give and receive constructive criticism.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.

Responsibilities

• Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites.
• Identify a target market and reach out to that consumer through social media.
• Routinely Create Video and photography content to promote the company.
• Track social media analytics and report results to upper management.
• Oversee updates and manage content for multiple outlet websites.
• Consistently develop interesting and engaging social media posts, with company brand and customers in mind.
• Monitor market trends, best practices and competitors to develop a successful social media strategy.
• Completes daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.
• Formulating high-quality novel was written and visual content for each social media campaign.
• Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers.
• Managing our online communities to ensure respectful and appropriate engagement.
• Responding to comments/questions on accounts.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Content ideation and creation.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Coordinating with outside agencies as needed for special events and promotions.
• Contributing to team efforts by accomplishing tasks as needed.
• Organizing and executing special events with F/B and Hotel Leadership Team
• Participation in networking events and special opportunities to be represented in the community.
• Actively promote and sell private function space at restaurants, as well as selling restaurant specials and events to the local community
• Maintain all websites and other online programs used internally
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager