Mgr Social Media & Marketing NX @ Marriott Downtown Syracuse

Horseshoe Bay Resort•City of Syracuse, NY

6d•Onsite

About The Position

The Social Media Marketing Manager will be responsible for building and maintaining all social media accounts for the hotel outlets on platforms such as Facebook, Twitter, and other social media sites. This role requires identifying target markets and reaching consumers through social media. The manager will also be responsible for creating video and photography content, tracking social media analytics, reporting results to upper management, and overseeing website updates and content management. The position involves consistently developing interesting and engaging social media posts with the company brand and customers in mind, monitoring market trends, and developing a successful social media strategy. This is an onsite-only position.

Requirements

Excellent written and verbal communication, with strong editing skills and creative flair.
Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design.
Degree in Communication, Marketing, or a related field.
Ability to organize and prioritize workflow.
Ability to work independently and exercise good judgment and discretion.
Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.
Knowledge of photography and use of images and video on social media platforms.
Experience developing social media strategies.
Ability to develop the brand represented voice for each social media platform.
Understanding of graphic design principles and using Photoshop and Adobe Illustrator.
Ability to maintain a strong work ethic, multi-task, eager to learn and take on new challenges.
Daily social media posting and account management.
Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
Create a wide range of graphics and layouts for product illustrations and brand assets.
A strong eye for visual composition.
Able to give and receive constructive criticism.
Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
Other duties as assigned.

Responsibilities

Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites.
Identify a target market and reach out to that consumer through social media.
Routinely create video and photography content to promote the company.
Track social media analytics and report results to upper management.
Oversee updates and manage content for multiple outlet websites.
Consistently develop interesting and engaging social media posts, with company brand and customers in mind.
Monitor market trends, best practices and competitors to develop a successful social media strategy.
Complete daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.
Formulate high-quality novel written and visual content for each social media campaign.
Monitor the company's brand on social media and build brand awareness by engaging relevant influencers.
Manage online communities to ensure respectful and appropriate engagement.
Respond to comments/questions on accounts.
Analyze data to determine whether social media campaigns have achieved their objectives.
Content ideation and creation.
Illustrate concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
Coordinate with outside agencies as needed for special events and promotions.
Contribute to team efforts by accomplishing tasks as needed.
Organize and execute special events with F/B and Hotel Leadership Team.
Participate in networking events and special opportunities to be represented in the community.
Actively promote and sell private function space at restaurants, as well as selling restaurant specials and events to the local community.
Maintain all websites and other online programs used internally.