Social Media Marketing Associate

Travelwings • Washington, DC

4h • Onsite

About The Position

We are seeking a creative and results-driven Social Media Marketing Associate to join our team at Travelwings. In this role, you will be responsible for developing and executing our social media strategy to promote travel from the U.S. to Africa. You will create engaging content, manage our online community, and design targeted campaigns to reach key demographics. This is an exciting opportunity to leverage your social media expertise to connect people with the rich experiences Africa has to offer.

Requirements

• 1-3 years of hands-on experience in social media management, content creation, or digital marketing.
• A strong portfolio showcasing successful social media campaigns or content, particularly with video (TikToks, Reels).
• In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, X, YouTube) and their respective best practices in the U.S. market.
• Excellent written and verbal communication skills, with a talent for storytelling and copywriting.
• Based in or able to commute to our Washington D.C. office (DMV area).
• Demonstrable experience and cultural understanding in marketing to the African American community and the African diaspora in the United.
• A deep understanding of the cultural nuances, interests, and motivations related to heritage travel, "Year of Return" themes, and travel to West Africa (e.g., Ghana, Nigeria, Senegal, etc.).
• A genuine passion for African travel, culture, and history.

Nice To Haves

• Personal travel experience in West Africa is a major plus.

Responsibilities

• Develop, schedule, and publish engaging, high-quality content (video, carousel posts, stories, blogs) that highlights the beauty, culture, and adventure of traveling from the U.S. to Africa.
• Act as the voice of Travelwings on social media, proactively engaging with our community by responding to comments, messages, and mentions in a timely and authentic manner.
• Design and execute social media campaigns specifically aimed at reaching and resonating with African diaspora and African American travelers in the U.S.
• Stay on top of the latest U.S. social media trends, algorithm changes, and competitor activities, adapting our strategy to remain relevant and effective.
• Identify and assist in building relationships with U.S.-based travel influencers and community leaders, especially those focused on Black travel and African destinations.
• Track key performance indicators (KPIs) like engagement, reach, follower growth, and conversion rates.
• Provide monthly reports on what’s working and what isn’t.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed