Social Media Manager

Masco•Vista, CA

18h•Remote

About The Position

At Watkins Wellness, social media functions as a strategic growth lever that supports brand building, customer engagement, and long-term performance. As our Social Media Manager, you will own the social media vision, strategy, and standards across multiple brands, ensuring our presence is compelling, consistent, and commercially impactful. This is a manager-level leadership role. You will act as an internal social agency lead by setting direction, prioritizing work, and ensuring creative excellence, while managing people, navigating complex stakeholder needs, and guiding execution through direct reports and agency partners. You will also maintain accountability for social media and online reputation, including online reputation management and social listening insights that inform marketing and customer experience teams. Your judgment, taste, and ability to translate brand strategy into social-first, platform-native storytelling, especially short-form video, will directly shape how customers experience our brands.

Requirements

7+ years of progressive experience in social media, online reputation management, or related digital marketing disciplines.
Prior people management experience is required; this role manages two direct reports.
Proven experience leading social media and online reputation efforts across multiple brands or clients.
A portfolio of social-first work is required, including short form video, and must include work you personally influenced or created (ideation, capture, and/or editing).
Strong understanding of major social media platforms, algorithms, and emerging content trends.
Experience leveraging modern and AI assisted tools and workflows to scale content creation, insights, and efficiency while maintaining brand quality.
Experience owning social content calendars, publishing workflows, approvals, and quality control.
Experience working with influencer or creator programs.
Strong project management skills and comfort collaborating across Brand, Product, Creative, Channel Marketing, and Customer Experience teams.
Data informed mindset with experience translating social and Voice of Customer insights into actionable recommendations.

Nice To Haves

Agency backgrounds encouraged (for proven experience leading social media and online reputation efforts across multiple brands or clients).
Familiarity with social listening, analytics, and reputation management platforms (Sprout Social experience a plus).

Responsibilities

Lead social media strategy for multiple brands (currently Hot Spring, Caldera, and Endless Pools), including channel selection, content approach, and prioritization in partnership with brand leaders.
Directly manage and develop two existing team members who execute online reputation management, social customer care, and community engagement.
Define social roadmaps, content standards, and success metrics, while ensuring consistent, high-quality execution through your team and agency partners.
Support multiple brand stakeholders, balancing differing priorities, navigating approvals, and maintaining momentum across parallel workstreams.
Guide the development of social-first, platform-native content, including short-form video, with hands-on expertise in ideation, capture, and/or editing.
Oversee social content calendars, workflows, approvals, and quality control, partnering with copywriters and brand teams.
Maintain accountability for ratings, reviews, social listening, and online Voice of Customer insights, while execution is handled by direct reports.
Contribute to influencer and creator partnerships.
Collaborate with brand managers, marketing partners, customer care, and leadership to ensure social media and online reputation efforts support broader business goals.