Social Media Manager

Scott Cars•Allentown, PA

11h•Onsite

About The Position

We are seeking a creative, strategic, and results-driven Social Media Manager to oversee and grow our digital presence across multiple platforms. This role is responsible for content creation, audience engagement, brand consistency, and performance analytics to increase brand awareness and drive business growth. The ideal candidate is highly organized, trend-aware, and experienced in developing social media strategies that convert engagement into measurable results .

Requirements

2+ years of social media management experience
Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, and emerging social media platforms
Experience in developing, executing and optimizing paid and organic social media campaigns
Experience running and monitoring social media ads
Basic graphic design skills (Canva, Adobe, etc.)
Strong writing and communication skills
Ability to analyze metrics and adjust strategy accordingly
Self-starter with strong time management skills

Nice To Haves

Experience running paid ads
Video editing experience
Experience working in the automotive industry
Bachelor’s degree in Marketing, Communications, or related field

Responsibilities

Develop and execute a comprehensive social media strategy aligned with company goals
Create, schedule, and publish engaging content across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
Manage daily engagement, comments, messages, and community interaction
Monitor trends, competitor activity, and industry developments
Design graphics and short-form video content (Reels, Stories, TikTok, etc.)
Collaborate with leadership to promote campaigns, events, and company updates
Track analytics and provide monthly performance reports
Ensure brand consistency across all digital channels