Social Media Manager
About The Position
Paperlike is seeking a full-time Social Media Manager to own and evolve the brand's presence across all social channels. This is a strategy-focused role responsible for how the brand communicates on social media, including content decisions, publishing schedules, community engagement, creator outreach, and performance reporting. The ideal candidate will have a strong point of view on strategy, exceptional organizational skills, and the ability to use data to inform decisions. The role involves managing the publishing calendar, writing on-brand copy, overseeing content production with video producers and the creative team, managing community interactions, leading creator seeding outreach, and reporting on key social media metrics.
Requirements
- A track record of owning strategy (not just executing it).
- Ability to lead with data and read performance metrics to make decisions.
- Strong copywriting skills; ability to write engaging captions.
- A genuine eye for aesthetics and understanding of what "on-brand" means in practice.
- Exceptional organizational skills to manage a multi-channel publishing calendar, creator outreach, community management, and reporting.
- Comfortable working independently in a remote, async-first environment.
- Fluent in English, with excellent written communication skills.
Nice To Haves
- Experience with Notion.
- Experience with Sprout Social.
Responsibilities
- Own and drive Paperlike's social media strategy across all brand channels.
- Use performance data to inform content decisions, optimize for growth, and identify opportunities.
- Stay on top of platform trends and algorithm shifts and know when to act on them.
- Bring strategic recommendations to leadership with clear rationale and measurable goals.
- Own the social publishing calendar end-to-end: planning, scheduling, and quality control.
- Write copy across all social channels with a consistent, on-brand voice.
- Maintain a strong aesthetic eye for what goes out: every post should look and feel like Paperlike.
- Project manage the content production pipeline with two video producers and the creative team to brief, review, and deploy content.
- Manage community engagement across all platforms, including DMs and comments.
- Lead creator seeding outreach: identify, contact, and start relationships with relevant creators.
- Track and report on social reach, engagement, and community growth on a regular cadence.
- Translate data into insights: not just numbers, but what they mean and what to do next.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
