Nightlife Marketing – Social Media Manager
About The Position
The Nightlife Marketing Social Media Manager oversees creative content and strategy for all nightlife social media accounts, supporting continued brand-awareness growth and increased business sales. The role develops strategies and content for artists, events, and the Wynn Nightlife brand; coordinates social rollouts and campaigns; tracks platform performance; and manages a Social Media Specialist. The position also supports the Marketing Manager and Director of Marketing, contributes ideas and materials for marketing meetings, and helps develop promotional plans to increase business levels and sales. The role requires timely communication, detailed meeting notes, adherence to and enforcement of company safety policies, and professional, exceptional service to every guest. The manager must be flexible to perform other job-related tasks as management deems necessary and maintain a warm, positive, friendly persona when engaging with people of all cultures and ethnicities.
Requirements
- At least 5 years of social media work experience in a dayclub, nightclub, bar, or lounge environment.
- Bachelor’s degree in Marketing, Public Relations, or Communication.
- Excellent knowledge of TikTok, Instagram, Facebook, YouTube, LinkedIn, and other relevant social media platforms.
- Ability to articulate ideas and express thoughtful perspectives.
- Creative skills for developing unique campaigns, posts, and strategies.
- Ability to obtain and maintain any licensing or active work cards required for the position, now or in the future.
- Proficiency with Microsoft Office.
- Strong organizational and project management skills.
- Ability to maintain dialogue with all cultures and ethnicities while upholding a warm, positive, and friendly persona.
- Excellent verbal and written English communication skills.
- Ability to consistently maintain a well-groomed appearance and hygiene.
- Must be at least 21 years of age.
Nice To Haves
- At least 1 year of management experience is preferred.
Responsibilities
- Develop social media strategies for artists, events, and the Wynn Nightlife brand.
- Maintain an updated posting schedule for each social account and platform.
- Research and monitor trending and viral audio, content, hashtags, influencers, and topics.
- Conceptualize and execute engaging content for social platforms.
- Work with photo, video, and graphic design teams to create new content.
- Create social rollout plans for major announcements, events, and artists.
- Assist resort and digital media partners with content and advertising campaigns.
- Track and report weekly analytics and KPIs from all platforms to assess marketing effectiveness.
- Monitor comments and reply to direct messages across all platforms.
- Communicate in a timely manner via email, phone calls, WhatsApp, and other channels.
- Create one-sheets and marketing decks to present ideas, concepts, and strategies.
- Present new ideas weekly in marketing meetings.
- Take detailed notes during creative and marketing meetings.
- Develop promotional plans to increase business levels and sales.
- Manage and oversee the Social Media Specialist.
- Assist the Marketing Manager and Director of Marketing with tasks.
- Perform other job-related tasks as deemed necessary by management.
- Adhere to and enforce company-specific safety policies.
- Deliver exceptional service to every guest while interacting professionally.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
