Social Media Manager, Paid & Organic

Treatspace•Pittsburgh, PA

3d•Onsite

About The Position

Treatspace is seeking a Social Media Manager to lead their social team and manage both paid and organic social media efforts for healthcare clients. This is a hands-on leadership role involving team management, rebuilding the organic social program for improved performance and quality, and overseeing paid social campaigns focused on patient acquisition for independent medical practices. The role also requires serving as an internal expert on paid search, managing the relationship with an external Google Ads vendor, and potentially leading the transition of this function in-house. This position is ideal for someone who wants end-to-end channel ownership and is motivated by improving underperforming programs.

Requirements

Bachelor's degree preferred or equivalent professional experience
5+ years managing social media for clients or brands, including hands-on paid social
Demonstrated experience managing campaigns across Google Ads, Meta Ads, and other major paid media platforms
Experience developing or overseeing organic social strategy and content calendars
Experience leading or mentoring team members
Strong organic social strategy background: content planning, quality standards, engagement growth
Comfort with Google Analytics, Google Tag Manager, and performance reporting
Experience presenting campaign strategy and results to clients and senior stakeholders
Excellent analytical, organizational, and problem-solving skills
Ability to work in our Pittsburgh office

Nice To Haves

Google Ads certification or equivalent demonstrated depth
Experience managing distributed or nearshore team members
Healthcare or other regulated marketing experience
Experience transitioning a marketing function from vendor to in house
Comfort using AI tools (Claude, ChatGPT, or similar) in daily workflow

Responsibilities

Lead and develop the team’s organic social strategy across client accounts, ensuring content aligns with broader digital marketing goals.
Set standards for content quality, creative output, and publishing cadence across all client accounts.
Coach the team on platform best practices, performance analysis, and client communication.
Build workflows and review processes to scale the team without compromising quality.
Rebuild the organic social program, focusing on content strategy, post quality, engagement, and measurable performance.
Own content calendars, platform strategy, and community management standards across client accounts.
Define and enforce high standards for healthcare social content.
Report on organic performance using client-relevant metrics.
Plan, launch, optimize, and report on paid social campaigns, primarily on Meta and LinkedIn.
Build audience targeting, creative testing, and measurement frameworks for patient acquisition.
Manage paid amplification of organic content strategically.
Own budget pacing and performance against client goals.
Stay current on emerging advertising platforms, healthcare marketing regulations, and best practices.
Serve as the internal expert on Google Ads and the primary point of accountability for the paid search vendor.
Review campaign structure, performance, and spend efficiency for approximately 10 client accounts.
Push the vendor on strategy and identify performance gaps.
Help evaluate the feasibility and process for bringing paid search management in-house.
Act as a strategic advisor to independent medical practices, translating performance into clear recommendations.
Present strategy, results, and optimization plans in client meetings.
Develop detailed performance analyses, competitor research, and actionable recommendations.
Partner with Customer Success and Digital Client Solutions leadership on integrated planning.