Social Media Manager

Arizona State University•Scottsdale, AZ

1d•Hybrid

About The Position

ASU EdPlus is seeking a highly strategic, creative, and data-driven Social Media Manager to lead the evolution and growth of ASU Online’s social media presence. This role involves managing the social media strategy end-to-end, including platform-specific strategy, executional leadership, and performance optimization across priority and emerging channels. The Social Media Manager will be responsible for defining how each platform contributes to brand awareness, community engagement, and enrollment outcomes. They will set the vision for channel growth, translate insights into action, and ensure social media operates as a high-performing, audience-first engine. This role also involves leading a growing internal social team and partnering closely with Creative, Content, Communications, Paid Media, and Analytics teams.

Requirements

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
Must be able to reliably commute to Scottsdale, Arizona. (This is not a fully remote position.)
Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Nice To Haves

Bachelor’s degree or higher in a related field.
Experience owning and leading social media strategy, including platform-specific growth strategies, in a fast-paced and collaborative environment.
Evidence of strong understanding of how major social platforms differ in audience behavior, content strategy, and performance drivers.
Demonstrated ability to use performance data, audience insights, and testing to inform strategy and optimize results.
Experience leading or managing social media teams, with the ability to coach, prioritize, and scale impact.
Demonstrated ability to collaborate cross-functionally with creative, content, communications, paid media, and analytics partners.
Demonstrated comfort balancing strategic ownership with operational execution and decision-making.
Evidence of familiarity with social media management, analytics, and project management tools.
Demonstrated strong communication skills and ability to influence stakeholders around platform best practices and priorities.
Demonstrated passion for mission-driven marketing and audience-centered storytelling.
Demonstrated ability to adjust quickly to shifting priorities while maintaining attention to detail.
Evidence of curiosity, adaptability, and enthusiasm for mission-driven marketing and learner success.

Responsibilities

Own and lead ASU Online’s social media strategy, setting the vision, priorities, and success metrics across all platforms.
Define and maintain platform-specific strategies (Facebook, Instagram, LinkedIn, YouTube, emerging channels) aligned to audience behavior, platform norms, and business goals.
Translate priorities, campaign goals, and brand pillars into channel-level strategies that drive engagement, growth, and community connection.
Own social media performance outcomes, with community engagement as the primary KPI, supported by reach, growth, and downstream impact.
Lead platform-specific testing, experimentation, and optimization to improve creative performance and audience resonance.
Set the strategic direction for social content, ensuring creative is platform-native, audience-first, and brand-authentic.
Partner with Creative, Content, Communications, Paid Media, and Analytics teams to shape content concepts, executional approaches, and integrated marketing initiatives.
Serve as the people manager and strategic lead for the social media function, providing coaching, prioritization, and performance feedback to support team growth.
Establish clear workflows that enable efficient publishing, quality control, and rapid iteration.
Act as the central point of accountability for social media, aligning stakeholders around strategy, priorities, and execution.
Stay current on platform updates, emerging formats, and cultural trends, bringing forward recommendations to evolve strategy and support continuous improvement.
Assume or coordinate other duties or projects as assigned or directed.