Social Media Manager

Lighthouse Guild•New York, NY

8d•$80,000 - $100,000•Onsite

About The Position

Lighthouse Guild is looking for a creative, digitally fluent Social Media Manager to own and grow our social media presence across organizational and executive channels. Reporting to the Senior Director, Digital Marketing & Brand, this role will be responsible for content planning, execution, and performance optimization. This is a hands-on role for someone who understands platforms deeply, thinks in content formats, and knows how to build engaged digital communities. You'll manage posting across Lighthouse Guild's organizational channels (LinkedIn, Instagram, Facebook, X for now - with a view to expand) and work closely with the CMO to develop and execute the CEO's personal social media presence (initially LinkedIn), bringing strategic vision to life through compelling, platform-native content.

Requirements

3-5 years' experience managing social media for a brand, organization, or executive
Strong understanding of major social platforms (LinkedIn, Instagram, X/Twitter, Facebook, TikTok) and content best practices
Excellent writing and editing skills with ability to adapt tone and format for different platforms
Experience managing content calendars and working cross-functionally with creative, communications, and program teams
Comfort working with performance metrics and social media analytics tools
Proficiency with social media management tools (Sprout)

Nice To Haves

Experience managing executive or thought leadership social channels
Experience in nonprofit, or mission-driven organizations
Some content production skills (Canva, basic video editing)
Familiarity with accessibility best practices in digital content (alt text, captions, accessible design)
Experience working with influencers, partners, or community advocates
Creative, curious, and digitally native
Organized and detail-oriented with strong project management skills
Comfortable working at speed and managing multiple priorities
Collaborative and proactive communicator
Motivated by mission and impact
Comfortable working directly with senior leadership

Responsibilities

Develop and execute social media strategy across Lighthouse Guild organizational channels (LinkedIn, Instagram, Facebook, X and emerging platforms)
Work directly with the CEO and CMO to develop and execute the CEO's personal social media strategy, with a focus on LinkedIn
Own content calendars, posting schedules, and day-to-day channel management
Translate campaigns, stories, and organizational priorities into platform-native content
Coordinate with team members, program staff, and external vendors to develop high-performing social content
Create content in various formats for social media
Manage community engagement and respond appropriately to audiences across platforms
Stay current on platform trends, tools, and emerging formats
Ensure content meets accessibility standards and reflects our commitment to inclusive design
Track performance metrics and optimize content based on insights
Support experimentation with new formats, platforms, and growth tactics
Report on social media performance to Senior Director and CMO