Social Media Manager (Salaried, Full-time)
About The Position
The Social Media Manager reports to the Director of Content Marketing and is responsible for developing, implementing, evaluating and optimizing Washington Regional's social media presence. This role is ideal for a creative storyteller who's always plugged into the latest trends, platform updates and content formats, and knows how to translate that energy into original, on-brand content. The Social Media Manager creates and executes content aligned with the organization's marketing plan and strategic goals to build brand awareness, promote key service lines and drive engagement. This position works closely with other members of the marketing team and departmental leaders.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, required.
- Valid driver's license and auto liability insurance, required.
- Minimum three years' experience creating and implementing content on social media platforms including Facebook, Instagram, LinkedIn and X.
- Hands-on proficiency with multimedia content creation and editing tools such as Adobe Premiere Pro, CapCut and Canva, required.
- Demonstrated experience producing reels, stories and short-form video content that is original, on-trend and audience-engaging.
Nice To Haves
- Previous experience in health care, preferred.
Responsibilities
- Clearly and effectively articulate Washington Regional's mission, purpose and strategy across our social media platforms
- Plan, shoot, edit and publish engaging, creative and informative content customized to each platform's audience — including copy, photography, reels, stories and short-form video — on a daily basis to build brand awareness, promote key service lines, drive engagement and grow our audience
- Bring strong multimedia content creation skills to the role, with hands-on experience producing polished reels, stories and short-form video using current editing tools, trending audio, transitions and effects
- Stay ahead of emerging social media trends, challenges, formats and platform features, and move quickly to adapt them in ways that fit Washington Regional's brand and voice
- Generate original, attention-grabbing content ideas rather than relying solely on repurposed material — bringing fresh creative concepts to the content calendar
- Review and edit content calendars submitted by clinics and other facilities to ensure content aligns with marketing objectives and Washington Regional brand standards
- Monitor social media accounts and respond to comments, questions and messages in a timely and appropriate manner, in accordance with the marketing department's moderation procedures and patient privacy guidelines
- Report and analyze social media metrics and insights to inform and refine future content
- Identify and evaluate additional platforms to expand Washington Regional's social media presence
- Continuously research social media best practices and proactively bring new trends, tools and features to the team
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
