Social Media Manager

SMOKERS OUTLET MANAGEMENT INC•Troy, MI

About The Position

We are seeking a dynamic and creative Social Media Manager to join our marketing team. In this role, you will be responsible for developing and executing our social media strategy to enhance brand awareness, engage our audience, and drive growth across various platforms. If you are passionate about digital marketing and have a knack for storytelling, we invite you to apply and become part of our innovative company culture.

Requirements

Proven experience as a Social Media Manager or similar role
Strong understanding of social media platforms, algorithms, and analytics tools
Excellent written and verbal communication skills
Creative mindset with the ability to produce compelling content
Ability to analyze data and derive actionable insights
Proficiency in social media management tools
Ability to work independently and collaboratively in a fast-paced environment

Nice To Haves

Bachelor's degree in marketing, Communications, or a related field is preferred

Responsibilities

Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, LinkedIn
Create, curate, and schedule engaging content tailored to each platform and target audience
Monitor social media channels, respond to comments and messages, and foster community engagement
Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement
Collaborate with marketing, design, and content teams to ensure brand consistency and campaign alignment
Stay updated on the latest social media trends, tools, and best practices to keep our brand at the forefront of digital innovation
Manage social media advertising campaigns, including budget allocation and performance optimization