Social Media Manager

PragerU•Los Angeles, CA

5d•Onsite

About The Position

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. We’re on a mission to reframe culture through bold, digital storytelling, and we need a social media manager who lives and breathes online social media content to help lead the charge. We’re not your typical nonprofit. As the largest conservative media organization of our kind, PragerU reaches hundreds of millions of people every year with videos that challenge mainstream narratives and spark independent thinking. If you’re quick on trends, fluent in all things social, love digging into data, and thrive in a fast-paced, creative environment, this might be the role for you.

Requirements

3–5+ years of experience in social media or digital marketing, with a strong portfolio of content to back it up.
A deep understanding of social media platforms, with the ability to lead conversations, stay on-brand, and engage strategically.
A sharp eye for trends and the instinct to create fast, relevant content rooted in news, culture, and current events.
Strong writing and storytelling skills, with the ability to craft compelling captions, threads, and headlines that stop the scroll.
A proactive, self-starter mindset with the energy to pitch new ideas, move quickly, collaborate across teams, and step in wherever needed.
The ability to juggle multiple priorities and deliver under tight deadlines without missing a beat.
A data-informed approach, with the ability to read performance metrics and translate them into smarter content strategies.
A passion for PragerU’s mission and a clear alignment with our values.

Responsibilities

Lead the charge on your given platform, which could be X, Facebook, YouTube, Instagram, Rumble, TikTok etc. We’re looking for someone with a sharp sense of how to win on social media, from crafting punchy, scroll-stopping, conversation-driving posts to finding smart, brand-safe ways to engage with other accounts.
Create in real time. You’ll proactively develop short-form content based on the latest news cycles, cultural moments, and social media trends, while keeping everything aligned with PragerU’s tone and values.
Create, schedule, and post daily content that sparks engagement across major social platforms.
Jump into trending topics, viral clips, and pop culture moments with fast, clever, and on-brand edutainment content.
Manage and optimize post and content performance on your assigned channels, track analytics, test strategies, and stay ahead of algorithm updates.
Work with our video and design teams to elevate PragerU’s voice with campaigns that are timely, bold, and audience-driven.
Expand PragerU’s reach by identifying new opportunities to connect with audiences and amplify our mission.