Social Media Manager

Food For The Hungry Inc • Phoenix, AZ

3d

About The Position

The Social Media Manager drives organic social media strategy and performance across key platforms including X (Twitter), Instagram, Facebook, LinkedIn, and TikTok. This role executes initiatives that strengthen brand visibility, share compelling mission-driven stories, and deepen engagement with investors, and partners. The role also leads the development of influencer partnerships to expand reach and build authentic advocacy for the organization’s work. In addition, the Social Media Manager will establish and manage the CEO’s social media presence, supporting executive visibility and thought leadership through strategic content on platforms such as LinkedIn and X. Working cross-functionally, the Social Media Manager will use data, storytelling, and digital engagement strategies to amplify the organization’s mission and impact online.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field.
• Minimum 5+ years of experience managing social media for a brand, nonprofit, or executive leader.
• Proven experience developing and executing multi-platform social media strategies.
• Strong writing, editing, and storytelling skills, including ability to adapt voice for brands and executive leaders.
• Deep understanding of social media growth strategies, platform algorithms, and performance optimization.
• Experience using social media management and analytic tools such as Sprout Social, Meta Business Suite, or LinkedIn Analytics.
• Proven ability to collaborate with senior leaders and cross functional teams on communications initiatives.
• Proficiency with content creation tools such as Canva, Adobe Creative Suite, or CapCut, with the ability to produce social-ready content as needed.

Responsibilities

• Develop and execute a cohesive organic social media strategy across key platforms including Instagram, Facebook, LinkedIn, TikTok and X (Twitter).
• Plan and manage social media content calendars aligned with organizational campaigns, awareness moments, sponsorship initiatives, and fundraising priorities.
• Create compelling, mission-driven content that highlights field impact, donor engagement, and key organizational initiatives.
• Leverage platform trends, features, cultural moments, and performance insights to continuously optimize content and engagement.
• Monitor social listening and community feedback to inform strategy and identify audience insights.
• Foster meaningful engagement with donors and supporters through active community engagement, including comments, messages, and conversations across platforms.
• Build and grow engaged online communities while strengthening supporter advocacy.
• Collaborate with paid media and creative partners, as well as internal teams, to align messaging and maximize campaign performance.
• Encourage and support internal participation in social storytelling to amplify mission-driven narratives.
• Provide guidance and best practices to Country Offices to ensure global alignment and strengthen local social media presence.
• Support emergency communications with timely, brand-aligned messaging, and rapid content deployment.
• Manage reputational risks through appropriate moderation, escalation, and response strategies.
• Create social-ready content using built-in platform tools and existing brand templates, including producing short-form videos (e.g. Reels).
• Develop and execute a strategic social media presence for the CEO, primarily on LinkedIn and X (Twitter).
• Create thought leadership content, including posts and commentary that positions the CEO as a voice in child welfare, global development, and faith-based philanthropy.
• Ensure messaging aligns with organizational priorities while reflecting the CEO’s authentic voice and tone.
• Identify opportunities for the CEO to contribute to relevant social media conversations and thought leadership discussions within the child sponsorship and nonprofit sectors.
• Develop and implement an influencer engagement strategy to expand brand reach and strengthen mission-aligned advocacy across social platforms.
• Identify, evaluate, and build relationships with values-aligned creators, advocates, and micro-influencers who can authentically represent the organization’s mission.
• Manage influencer partnerships and campaigns, including outreach, partnership agreements, content alignment, approvals, and coordination.
• Monitor and evaluate influencer impact through engagement metrics, audience insights, and campaign outcomes, including awareness and fundraising performance.
• Track and analyze key performance indicators across platforms, including engagement, reach, audience growth, and referral traffic.
• Produce regular performance reports and insights to inform strategy and improve content effectiveness.
• Monitor social listening tools to track brand sentiment, donor conversations, and sector trends.
• Use data-driven insights to refine content formats, posting cadence, and engagement strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level