Social Media Manager, Growth Marketing

AppLovin • Los Angeles, CA

1d • $170,000 - $243,000

About The Position

AppLovin is hiring a Social Media Manager to drive advertisers to its platform through the company’s social accounts. The role focuses on creating compelling, differentiated B2B social content that helps consumer brands understand how AppLovin can grow their businesses. The successful candidate will bring strong storytelling instincts, experiment across content formats, use AI tools to work efficiently, and apply their own judgment and craft to the ideas and execution.

The manager will own AppLovin’s X, LinkedIn, YouTube, and Instagram accounts, develop and publish fresh content weekly, engage in relevant online conversations, measure performance, and refine the content strategy based on what works. Content may draw on first-party advertiser data, customer perspectives, product features, and broader market developments. The role also seeks opportunities to amplify content through partnerships with influencers and brands.

AppLovin offers competitive total compensation with a pay-for-performance approach. Depending on the position offered, compensation may include equity or other incentives, in addition to benefits.

Requirements

• Demonstrated success building something that went viral, such as a tweet with more than 10 million views, a video with more than 1 million views, a podcast that gained traction, or a Substack that grew beyond 10,000 subscribers.
• Strong storytelling ability.
• Ability to build content from scratch independently.
• Knowledge of what builders are currently creating, including AI agents, indie tools, viral consumer apps, and breakout direct-to-consumer brands, and why their products and posts succeed.

Nice To Haves

• Fluency with Claude Code and agentic AI tools, including experience using them to build sites, tools, workflows, or content.

Responsibilities

• Own AppLovin’s X, LinkedIn, YouTube, and Instagram accounts day to day, including what is published, when, and why.
• Identify effective content and create and publish it across formats such as charts, threads, videos, webinars, and livestreams.
• Draw content from first-party advertiser data, customer voices, new product features, and the broader market.
• Participate in relevant conversations with brands and builders rather than only broadcasting scheduled posts.
• Publish fresh content weekly, measure performance, focus on what works, and stop doing what does not.
• Find opportunities to amplify content by partnering with influencers and brands.
• Create independently and collaborate with designers and video teams when content merits expanded production.

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Unlimited discretionary time off
• 10 paid holidays per year
• 80 hours of paid sick leave
• Equity eligibility and other forms of incentive compensation may be provided depending on the position offered

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed