Social Media Growth & Partnership Manager

Guard Dog Security•Sanford, FL

About The Position

Guard Dog Security is seeking a creative, results-driven Social Media Growth & Partnerships Manager to lead the company's social media strategy, creator partnerships, and digital brand presence. The role focuses on driving qualified website traffic, ecommerce sales, and brand awareness through social media content, influencer collaborations, ambassador programs, user-generated content, and strategic partnerships. It is a growth-focused position responsible for developing scalable social strategies that support the company's ecommerce objectives. The manager oversees social media across TikTok, Instagram, Facebook, YouTube Shorts, LinkedIn, and emerging platforms; develops content and campaign plans; builds creator and partnership programs; and works with cross-functional teams on product launches, promotions, and seasonal campaigns. The role also tracks performance and ROI, maintains campaign workflows, and represents Guard Dog Security at trade shows, marketing events, product launches, and company events. Success means growing qualified traffic, brand strength, online communities, creator partnerships, and measurable ecommerce sales.

Requirements

At least 3 years of experience managing social media, digital marketing, influencer partnerships, creator campaigns, or ecommerce marketing.
Strong understanding of social media algorithms, audience engagement, storytelling, content optimization, and ecommerce marketing.
Demonstrated experience developing and executing successful TikTok and short-form video strategies.
Experience with social media management, analytics, CRM, and project management platforms.
Excellent written and verbal communication skills.
Strong organizational, project management, and time-management abilities.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Creative mindset with strong attention to detail and brand consistency.
Professional attitude and ability to collaborate across departments.
Ability to sit, stand, and work at a computer for extended periods.
Ability to occasionally lift up to 25 pounds for marketing materials, displays, or product samples.
Ability to travel as needed for trade shows, events, influencer collaborations, and content creation.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
Experience sourcing, negotiating, and managing influencer, ambassador, affiliate, or UGC partnerships.

Responsibilities

Develop and execute social media strategies to increase qualified website traffic, brand awareness, customer engagement, and ecommerce conversions.
Develop engaging content that educates customers, builds trust, and drives website visits and online sales.
Manage Guard Dog Security's presence across TikTok, Instagram, Facebook, YouTube Shorts, LinkedIn, and other emerging platforms.
Build, manage, and grow influencer, ambassador, affiliate, creator, and strategic partnership programs that generate measurable business results.
Source, recruit, negotiate with, and maintain relationships with influencers and content creators aligned with the brand.
Develop content calendars and oversee the planning, creation, and scheduling of social media content.
Create creative briefs for influencers, photographers, videographers, and internal creative teams.
Collaborate with Marketing, Ecommerce, Sales, Product Development, Design, and Customer Service on product launches, promotions, and seasonal campaigns.
Monitor social media trends, platform updates, and emerging technologies.
Track and analyze KPIs, including engagement, follower growth, website traffic, conversion rates, influencer performance, and ROI.
Maintain workflows for influencer outreach, campaign management, content approvals, asset collection, and performance reporting.
Attend trade shows, marketing events, product launches, and company events to create content and represent the brand.
Perform other marketing and partnership-related duties as assigned.