Freelance Social Media Manager

Wasserman•Boston, MA

About The Position

THE·TEAM is seeking a hands-on freelance Social Media Manager to support NEXT GEN·TEAM’s U.S. social channels. The role manages day-to-day publishing and community engagement, creates platform-native content, collaborates with creators, and identifies timely opportunities to connect with Gen Z audiences across Instagram, TikTok, YouTube, and emerging platforms. The position calls for strong creative instincts and the organization needed to manage high-profile channels. Experience in technology and with Gen Z audiences is strongly preferred.

Requirements

  • At least 2 years of hands-on social media management experience at an agency or in-house brand.
  • Experience managing content calendars, publishing, and community engagement across multiple social platforms.
  • Ability to independently capture and edit compelling short-form photo and video content.
  • Experience working with creators and UGC, including briefing, feedback, and approvals.
  • Strong writing, editing, and quality-control skills, with the ability to adapt to a defined brand voice.
  • Knowledge of Instagram, TikTok, YouTube, social trends, and platform-native content best practices.
  • Highly organized, collaborative, and responsive in fast-moving environments.

Nice To Haves

  • Experience in tech and with Gen Z audiences is strongly preferred.
  • Familiarity with publishing or listening tools such as Sprinklr.

Responsibilities

  • Manage day-to-day social channel operations, content calendars, and publishing across Instagram, TikTok, YouTube, and relevant emerging platforms.
  • Schedule, format, tag, and quality-check content, tailoring copy and creative to each platform and the client’s brand voice.
  • Engage with online communities, monitor conversations, and escalate potential reputational issues as needed.
  • Create and edit social-first photo, video, and quick-turn content for Reels, Stories, TikTok, and other formats.
  • Identify timely trends, cultural moments, and audience conversations that offer authentic engagement opportunities.
  • Source, brief, and coordinate creators and UGC content from development through feedback, approvals, and delivery.
  • Collaborate with internal teams and clients to keep content on strategy, on brand, and on schedule.
  • Stay current on platform updates and recommend improvements to channel execution and workflows.

Benefits

  • Not eligible for company benefits.
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