Social Media Coordinator, Betches Sports (Freelance)

Betches Media

4d•$25

About The Position

Betches Media is a leading digital media and lifestyle destination for women, known for its humor and entertainment content. As part of LBG Media, Betches is entering an exciting new phase, aiming to expand its global reach and innovation. This role offers an opportunity to shape the future of Betches Media and contribute to its growth. The ideal candidate is passionate about sports and pop culture, understands the fast-paced sports news cycle, and can create engaging content that reflects the Betches Sports brand voice. This is a part-time freelance position requiring approximately 15 hours per week.

Requirements

Deep sports knowledge and genuine sports fandom — this is the #1 requirement. You follow games, athletes, storylines, and online discourse daily.
At least 3 years experience creating content for social media, either for yourself or for a Sports/Entertainment brand.
Working knowledge of Canva and Premiere/Capcut/InShot/Edits or another video editing software.
A strong POV when it comes to sports content – we don’t report what’s happening in sports, we drive cultural conversations around sports.
Ability to make niche references that the girls will love and appreciate.
A willingness to rage bait sports fans (without being mean about it).

Nice To Haves

Experience working with sports media, digital publishers, or creator-led brands.
Familiarity with social analytics and performance-driven iteration.
Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
A genuine fan of Betches who understands our voice, humor, and cultural influence.
Bonus: experience with motion graphics, After Effects, or advanced captioning workflows.

Responsibilities

Ideate, pitch, create and post reactionary content, both static and video, in the tone of Betches Sports.
Keep a finger on the pulse of major trending sports topics and pitch content that is relevant to the biggest stories happening in sports.
Be available for quick turn, video edit support as needed.
Assist in development and creation of serialized sports content.
Manage cadence of Betches Sports Instagram Stories, building out calendars that include space for both reactionary content and community building interactive series.
Provide live and reactive coverage for predetermined games and major sports moments, including select nights and weekends.
Balance proactive planning with reactive content during fast-moving news cycles.
Identify moments worth amplifying in real time and execute quickly.
Bring deep knowledge of major sports leagues, athletes, storylines, and fan behavior (especially NFL, F1, WNBA, NWSL, college sports, and pop-culture-adjacent sports moments).
Identify which sports stories are internet stories—and know how to frame them for a women-first, culture-forward audience.
Proactively pitch video ideas tied to the sports calendar, social chatter, and breaking news.
Contribute to and help manage the social posting calendar and cadence.
Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
Monitor social chatter and fan sentiment to inform content decisions.
Create content designed to drive engagement, debate, saves, shares, and group chat moments, not just passive views.
Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
Ensure content has strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.
Create creator-style, lo-fi production when it serves the moment—this does not need to feel overly polished.