Social Media Manager

HighlightTA • Madison, MS

1d • Remote

About The Position

Reporting to the Director of Brand & Communications, you’ll be responsible for developing and executing organic social media strategies that grow brand awareness, engage our audience, and drive measurable business impact. You’ll lead content creation and produce high-performing graphic and video assets that support organic social campaigns.
As the go-to expert on social media management, you will manage content across all organic platforms, ensuring a consistent brand voice and messaging. This is a hands-on, fast-paced role for someone who can take an idea from concept to finished product—whether it’s a quick-turn short-form video or a multi-post educational series. All content you create must be deeply customer-centric, speaking directly to the needs, challenges, and goals of nonprofit professionals who are our end users.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of experience owning B2B social media strategy, execution, and reporting.
• Background in B2B marketing is required; SaaS, nonprofit industry experience is a plus.
• Proven track record of driving organic growth (audience, engagement, lead generation) on LinkedIn and Meta.
• Experience using AI tools (Gemini, Canva AI, video editing AI, or similar) to increase content production efficiency and quality.
• Exceptional copywriting and editing skills with meticulous attention to detail and quality.
• Strong customer empathy and ability to write from the customer's perspective, not the company's.
• Proficiency in graphic design and basic video editing tools (e.g., Canva, Adobe Express, CapCut).
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).
• Deep knowledge of platform algorithms, features, and content formats.
• Excellent interpersonal and communication skills, ability to act as the subject matter expert on social media marketing.
• Analytical thinker with a data-driven approach to problem-solving.
• Able to collaborate cross-functionally with marketers, creatives, and subject matter experts.

Nice To Haves

• Nonprofit sector knowledge or experience working with mission-driven organizations.
• Demonstrated ability to quickly learn new industries and develop deep customer understanding.
• Experience creating educational or thought leadership content for B2B audiences.
• Background in content marketing or brand storytelling.
• Familiarity with marketing automation platforms and how social integrates with broader campaigns.

Responsibilities

• Full ownership of our social media strategy, from ideation to execution, reporting, and optimization.
• Own content creation and curation for LinkedIn, Meta, and other relevant platforms focused on customer-centric content that addresses the real-world challenges nonprofit professionals face, focusing on their needs rather than our products.
• Maintain a consistent brand voice while driving continued growth across following and engagement.
• Develop a deep understanding of the nonprofit sector and our ICP to ensure all content feels authentic, resonates with our audience, and acts as an extension of Neon One's thought leadership.
• Concept and execute social-first content, graphics, and lightweight video content (e.g., explainers, ads, how-tos, testimonials) to support storytelling, product marketing, and community engagement across platforms.
• Manage daily organic social operations: scheduling, publishing, community engagement, and moderation.
• Leverage AI tools (Gemini, Canva AI, CapCut AI features, etc.) to scale content production while maintaining high creative standards and brand consistency.
• Collaborate with cross-functional teams to align social media initiatives with broader business goals.
• Stay current on platform updates, emerging trends, and best practices to keep our social presence ahead of the curve.
• Maintain exceptionally high standards for all copy and creative work—every post should be polished, error-free, and on-brand.
• Monitor and analyze performance metrics such as reach, engagement, CTR, follower growth, lead gen, and content resonance.
• Translate insights into clear, actionable recommendations to optimize strategy and content in real-time.
• Identify what's working, and what's not, and pivot quickly to stay aligned with evolving audience behavior and business goals.
• Set benchmarks, create weekly reports, and communicate performance to internal stakeholders in a clear, compelling way.
• Design and run A/B tests or experiments to refine post formats, messaging, and publishing cadence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level