Social Media Manager

E. & J. Gallo Winery•Dallas, NY

37d•Hybrid

About The Position

GALLO is looking for a social first, digitally native Social Media Manager to lead our organic social ecosystem and shape how our portfolio of brands show up in culture. This is a rare opportunity to build something that matters — defining enterprise-wide standards, scaling a creator ecosystem, and driving culturally relevant strategies across TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, and beyond. In this role, you'll contribute to the development of the Social Center of Excellence, architecting the frameworks, governance models, and operating standards that elevate quality and consistency across GALLO's brands. You'll bring deep platform expertise and a forward-thinking mindset — anticipating algorithm shifts, spotting emerging trends, and securing first-to-market opportunities through strong platform partnerships. You'll also strategically leverage AI to sharpen efficiency without compromising creative integrity. You'll lead and grow a team of social and content specialists, setting clear performance standards while fostering a culture of bold thinking and thoughtful risk-taking. Collaboration is central to this role — you'll work closely with Brand, Creative, Paid Media, PR, Legal, MarTech, and Consumer Engagement teams to ensure strategies are cohesive, compliant, and impactful. You'll own the KPI framework, drive performance reporting, and use social listening, cultural insights, and competitor benchmarking to continuously refine what's working. We're looking for someone who leads with data, thinks in ecosystems, and has a genuine passion for culture, community, and storytelling. If you thrive at the intersection of strategy, creativity, and innovation — and you're ready to shape the social future of one of the most iconic companies in the beverage industry — we'd love to connect.

Requirements

Bachelor’s degree plus 6 years of sales, marketing, advertising, public relations, or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of sales, marketing, advertising, public relations, or account management experience to include 3 years of social media marketing management experience reflecting increasing levels of responsibility.
Required to travel up to 25% of the time.
Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
Familiarity with web, search, and zero click trends and how social intersects with SEO.
Strong understanding of creator ecosystems and experience engaging or managing creators.
Ability to evaluate content for quality, cultural relevance, and brand alignment.
Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
Successfully supervised and developed employees.
Exceptional oral, verbal, written, and interpersonal communication skills.
Strong analytical skills to make data-driven decisions.
Required to be in office minimum of 3 days a week.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.
Required to be 18 years or older.

Nice To Haves

Bachelor’s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 6 years of social media marketing management experience reflecting increasing levels of responsibility.
Experience with social media in an alcohol beverage or CPG company.
Ability to manage multiple priorities in a fast moving environment.
Experience influencing the decision making of diverse, high level stakeholders.
Experience with AI assisted tools (content creation, social listening, workflow automation).

Responsibilities

Lead our organic social ecosystem and shape how our portfolio of brands show up in culture.
Define enterprise-wide standards, scale a creator ecosystem, and drive culturally relevant strategies across various social platforms.
Contribute to the development of the Social Center of Excellence, architecting frameworks, governance models, and operating standards.
Anticipate algorithm shifts, spot emerging trends, and secure first-to-market opportunities through strong platform partnerships.
Strategically leverage AI to sharpen efficiency without compromising creative integrity.
Lead and grow a team of social and content specialists, setting clear performance standards.
Foster a culture of bold thinking and thoughtful risk-taking.
Collaborate closely with Brand, Creative, Paid Media, PR, Legal, MarTech, and Consumer Engagement teams.
Ensure social strategies are cohesive, compliant, and impactful.
Own the KPI framework and drive performance reporting.
Use social listening, cultural insights, and competitor benchmarking to continuously refine strategies.