Social Media Manager

Whirlpool•Chicago, IL

9d•$53,800 - $107,600•Onsite

About The Position

As part of the Social Media team at Whirlpool, this role is responsible for leading the strategy and execution for best in class social across our portfolio of brands. Coordinating with media, creative and brand counterparts, you will be responsible for ensuring we’re continuing to reach AND engage with our consumers across multiple social platforms.

Requirements

Bachelor’s degree
7+ years of experience in Social Media and/or Social Strategy
Experience with multi-channel communications planning, using data to identify insights and build strategies for social content
Experience across all social platforms, including but not limited to: Facebook, Instagram, TikTok, Snapchat, YouTube and LinkedIn
Experience developing and executing creative, innovative, integrated social and content

Nice To Haves

A motivated social manager ready to take ownership of projects, present to teams, and eventually mentor and grow junior talent
A passion for social, including a natural curiosity for trendspotting and identifying new channel opportunities.
High comfort level with data and the ability to monitor, analyze, and interpret social media metrics and transform those insights into new opportunities
Comprehensive and deep understanding of social platforms and the role they play within the broader strategy team
Driven by a passion for evolving technologies

Responsibilities

Leads the social strategy and execution end to end
Owns/plans content calendars for always on + Influencer content
Lead the daily community management, to maintain an active and responsive community, to drive more positive interactions - while also infusing engagement full circle to new briefs.
Collaborates with our influencer lead to expand reach and credibility within social communities.
Partner with Strategy, Insights, Analytics, Comms and Media teams to ensure that all work is grounded in community understanding, data and insights
Keeps abreast of the latest social media trends and best practices and shares out with broader organizations.
Maintain a high level of quality assurance while holding the team accountable for delivering social first campaigns
Be a cross-functional teammate who engages, listens and collaborates with internal teams on Whirlpool’s overall marketing strategy.
Be an inspiring peer and help develop out of the box and first-to-market experiences, activations, and content that will drive social conversations and increase brand love.
Analyze key performance metrics regularly, making vital recommendations for improvement.
Lead in social trafficking of assets for paid initiatives, while also having experience boosting always on content directly