Social Media Lead

DualEntry•,

8d•$150,000 - $185,000•Onsite

About The Position

DualEntry is building the OS for finance. Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk. In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies. We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry. Where you'll create impact You'll own the channels where finance and startup people love coming to. And you'll move faster than the incumbents. The reply that gets 500 likes because you posted it 10 minutes after the moment happened The video you shot on your phone this morning that founders are sharing with their teams The subreddit thread where someone's complaining about NetSuite and you're already there with the answer You'll work directly with the Founders to amplify their voice across X, LinkedIn, and the communities where it matters. You'll measure success in engagement, follower growth, and the number of finance leaders who know DualEntry because they saw you in their timeline. We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come.

Requirements

3+ years running social for a startup, creator, or founder.
Deep understanding of founder and SaaS internet culture; staying current with trends without explicit direction.
Native short-form writing instincts, with a focus on impactful first lines.
Prioritization of speed over perfection; willingness to post and adjust rather than delay for approval.
Hardcore work ethic; understanding that social media demands extend beyond traditional business hours.

Nice To Haves

Familiarity with fintech, accounting, or B2B SaaS.
Experience with a personal newsletter, podcast, or side project.
Community-building experience.
Paid social experience.
A background that aligns more with an 'extremely online operator' than an 'agency social media manager'.

Responsibilities

Own the channels where finance and startup people love coming to.
Move faster than the incumbents.
Amplify the Founders' voice across X, LinkedIn, and relevant communities.
Measure success in engagement, follower growth, and brand recognition within the finance leader community.