Social Media Lead

ICF • Rockville, MD

2d • $74,090 - $125,954 • Hybrid

About The Position

ICF Next is seeking a Social Media Lead to support a federal government client account. This role involves working closely with internal teams and the client's communications staff. The position is hybrid, requiring travel to the client's office in the D.C. metro area (Rockville, MD) up to two days per week. The team consists of digital media communications strategists and specialists who provide social media management, content writing, social listening, metrics reporting, digital engagement strategies, and training.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience creating social media strategy and developing and managing social media presence for a federal government client
• 5 + years of experience creating and maintaining a federal agency's brand identity and public health education campaigns across multiple social media platforms
• Demonstrated experience integrating creative, data/analytics, and/or other client services teams to develop fully integrated, insight-driven campaigns
• Experience developing social media and communications plans and presenting to leadership teams
• Detail oriented with the ability to work in a fast-paced environment and manage multiple projects, deadlines, and priorities
• Strong writing skills
• Strong proficiency in PowerPoint and Microsoft Word
• Comfortable collaborating across internal and client teams
• Ability to work independently, seek help as needed and contribute to team and company culture

Nice To Haves

• Demonstrated experience with social media platform management, content development, analytics, and listening tools
• Experience working with government agencies to build social media communications plans
• Experience presenting social media strategy and performance to senior leadership or client stakeholders

Responsibilities

• Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence.
• Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels.
• Own the client's day-to-day social media presence, from strategy through execution.
• Plan and lead social media campaigns tied to national observances and key events.
• Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards.
• Lead real-time social media event coverage, such as Twitter chats and Facebook Live.
• Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review.
• Partner directly with client communications staff and leadership to guide social media strategy and brand presence.
• Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination.
• Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement.
• Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment across platforms.
• Build and maintain social media dashboards, and prepare monthly performance summaries (via PowerPoint) with recommendations for client and leadership review.
• Thrive in a fast-paced environment, and adapt quickly to changing priorities and tasks on a day-to-day basis.

Benefits

• Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level