Social Media Lead

CXM Direct LLC

7d•Remote

About The Position

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership. You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Requirements

Proven experience managing social media for a global or multi-market brand.
Strong hands-on experience with paid social, particularly Meta Ads.
Strong understanding of organic social, content strategy, and community management.
Demonstrable ability to analyse social performance and optimise based on data.
Experience managing budgets, campaigns, audiences, and creative testing.
Strong brand, content, and copy judgement.
Excellent stakeholder and cross-functional communication skills.
Comfortable working independently in a fully remote environment.

Nice To Haves

Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
Experience managing or mentoring social media teams is a plus.

Responsibilities

Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
Identify emerging platform, audience, and content trends.
Coordinate, schedule, and publish content across relevant social platforms.
Maintain consistency in brand identity, tone of voice, messaging, and positioning.
Manage comments, direct messages, and community interactions professionally and promptly.
Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.
Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
Manage budgets across markets and campaign objectives.
Test and optimise audiences, creatives, placements, and messaging.
Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.
Track and analyse organic and paid social performance.
Produce regular performance reports with clear insights and recommendations.
Turn data into actionable optimisation decisions.
Monitor competitor activity and platform developments.
Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.
Provide direction and support to local social media managers as the team develops.
Establish standards, processes, and best practices across markets.
Remain hands-on while coaching and developing the wider social team.