Social Media Intern IMS, 2027 Season

Indianapolis Motor Speedway•Indianapolis, IN
•Onsite

About The Position

As a Social Media Intern, you’ll support the IMS social team in daily management of @IMS and @Indy500SnakePit channels under the guidance of the Director of Digital Marketing and Social Media Specialist. You'll help bring the social strategy to life through content creation, community engagement, and fan growth initiatives. Working closely with the Penske Entertainment team, you’ll gain hands-on experience in a fast-paced, evolving digital landscape. In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key responsibilities, collaborate across departments, and bring energy and innovation to a fast-paced environment.

Requirements

  • Experience in social, digital, marketing or content roles
  • Understanding of major social platforms (Facebook, X, Instagram, YouTube, TikTok, etc.)
  • The person who is selected for this position should be proactive, efficient, flexible, resilient, organized and a team player
  • The chosen individual must maintain high levels of integrity and confidentiality.
  • Ability to work in high-paced environment and on short deadlines
  • Effective communication skills
  • Cultural competence and the ability to thrive in a diverse environment
  • Alignment with Penske Entertainment’s core values and standards
  • Currently pursuing an undergraduate or graduate degree (Marketing, Communications, Digital Media, Public Relations, Sports Management, Sports Media preferred)

Nice To Haves

  • Experience in Adobe Creative Suite is preferred
  • Experience in social listening and analytics tools is preferred (Blinkfire, etc.)

Responsibilities

  • Assist Social Media lead in day-to-day social publishing, content tracking, and implementation of overarching social strategy
  • Assist with all IMS race weekend coverage during the 2027 season, including coverage of INDYCAR, NASCAR and IMSA sports cars.
  • Co-lead content strategy and creation for Coors Light Snake Pit social media channels.
  • Continually identify trends and opportunities for community engagement across all social platforms through conversation monitoring
  • Create social content, including photography, graphics and short-form video and writing social copy for assigned posts
  • Stay current on latest industry trends and best practices, including emerging platforms
  • Enthusiasm for and commitment to the company and the Vision, Mission and Values

Benefits

  • Our teams work together to create flexibility that supports life in and out of work
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