Social Media & Events Coordinator-Hospitality

New Land Enterprises•Milwaukee, WI

59d

About The Position

The Social Media & Events Coordinator attracts and interacts with target audiences, manages the company’s reputation, and creates distinctive customer experiences through social media coordination, event planning, programming, and communications across New Land Hospitality locations. The full-time position averages 30 hours per week, primarily on administrative and event duties; bartending may also be required when a location needs assistance. The role coordinates social media and marketing content, online reputation management, loyalty perks, and data analysis. It also develops and oversees event programming, manages event budgets and logistics, and supports event promotion in partnership with the marketing team. The Coordinator trains bartenders, third-party vendors, and new hires on event and service standards, and acts as Manager on Duty when onsite.

Requirements

3–5+ years of proven experience in social media marketing and event coordination.
Excellent writing, communication, and customer service skills.
Proficiency in graphic design and photo/video editing.
Understanding of social media analytics and tools, digital marketing, and marketing channels.
Strong organizational, communication, analytical, leadership, and project management skills.
Ability to work the hours needed for each location, including some nights and weekends.

Responsibilities

Create and coordinate editorial calendars.
Use social media channels to develop brand stories and generate, edit, and publish engaging content.
Grow social media followers and engagement for applicable property platforms through community engagement, paid social advertising, influencer partnerships, promotions, and contests.
Respond to online reviews in a timely manner and solicit positive reviews from community members, customers, and visitors as appropriate for each brand platform.
Manage loyalty perks through POS, SMS marketing, or email marketing platforms.
With support from the Marketing Team, create social tiles, flyers, infographics, table signs, and menus.
Collaborate with the supervisor and marketing team to establish strategies that support profitability.
Capture and analyze data and use insights to guide social media strategy.
Manage marketing spending and identify opportunities to optimize costs.
Analyze sales mix versus spending to assess sustainability and inform future marketing decisions.
Develop and oversee daily, weekly, monthly, quarterly, and annual programming and event calendars.
Keep event costs within budget by recruiting sponsors and other sources of funding.
Coordinate onsite teams, outside vendors, and other applicable parties to ensure events are successfully executed from setup through completion.
With support from the NLE Marketing Team, design marketing campaigns for events, including social media promotion, press, collaborations, and digital and print media.
Train bartenders and third-party vendors on event and service standards.
Develop event briefs for onsite teams and provide training for new hires.
Act as Manager on Duty when onsite.
Provide bartending assistance when needed by a location.
Work the hours needed for each location, including some nights and weekends to capture content during peak hours.