Social Media & Content Specialist

Mater•Town of Newstead, NY

4d•Onsite

About The Position

Mater Foundation is seeking a Social Media & Content Specialist to join their Lotteries team. This is a permanent, full-time role based at their Newstead campus. The Mater Foundation is a significant Queensland philanthropic institution focused on improving community health and well-being through health, education, and research, supporting a network of hospitals, a research institute, and an education provider. The role involves owning and growing the organic social presence for Mater Lotteries, creating engaging content that meets campaign and acquisition objectives, and managing organic social media, content strategy, production shoots, campaign delivery, community management, and performance reporting. The specialist will collaborate with the digital marketing team, agency partners, production crews, and internal stakeholders to ensure brand alignment and audience engagement.

Requirements

Hands-on experience managing production workflows and projects, including timelines, stakeholder communication and delivery tracking across different channels.
Proven analytical skills with the ability to use data to guide decisions, essential.
At least 3 years’ experience in social media and content management, with proven experience delivering commercially effective content that drives tangible results
Experience in quality assurance of marketing assets, including proofreading and effectiveness assessment.
Solid understanding of digital growth, acquisition marketing, social media, digital publishing and asset management.
Familiarity with best‑practice digital marketing techniques.
Experience administering social accounts and working with content management systems (CMS).
Proven ability to create channel‑appropriate content.
Strong interpersonal skills and the ability to collaborate effectively to achieve campaign outcomes.

Nice To Haves

Experience operating in environments with a steady flow of content, where planning, prioritisation and quality are equally important (e.g. eCommerce, media, etc)
Familiarity with AI tools for content ideation and production
Experience working with agencies, creators or influencers
Understanding of acquisition-focused marketing and conversion-driven content

Responsibilities

Own and be accountable for performance and growth of the Lottery’s organic social media function
Develop and execute social-first content strategies for Mater Lotteries in alignment with overall team objectives.
Plan, create and publish platform-native content (video, reels, stories, posts) optimised for engagement and conversion
Lead content shoots and production, working closely with creators, agencies and internal teams
Map, test and apply AI tools for content creation
Contribute to content marketing strategies working in partnership with Lifecycle and Brand teams such as written content including blogs, landing pages and campaign messaging
Develop and test value propositions to understand supporter motivations
Prepare clear agency briefs, timelines and budgets
Ensure all supporter‑facing content aligns with brand guidelines and tone of voice
Provide executive summaries of key reports for the Head of Digital – Lotteries

Benefits

Access to not-for-profit salary packaging up to $15,900
Access to many staff benefits
Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
Grow your career with access to industry-leading training and professional development through Mater Education
Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
Access a range of health and wellbeing services with a corporate discount on private health insurance
Exclusive discounts across dining, retail, travel, accommodation
Unlimited access to discounted gyms via the Fitness Passport program
Convenient, discounted on-site parking
Reduced prices at our campus cafés and coffee spots