Social Media Content Specialist

Trulieve • Tallahassee, FL

2d • Remote

About The Position

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requirements

• Proven experience as a Social Media Content Creator, ideally with infield or event-based content capture experience
• Strong proficiency in video editing, photography, and mobile-first content production tools
• Deep understanding of social-first storytelling and platform behavior
• Ability to operate independently in fast-paced, real-world environments
• Strong creative instincts with a bias toward action and speed
• Organized, adaptable, and comfortable managing multiple shoots and deliverables

Nice To Haves

• Opportunity to expand coverage into additional markets as the program scales
• Potential to help define and standardize ground game content strategy across regions

Responsibilities

• Act as the primary on-the-ground social content lead across Florida markets
• Travel to community events, store openings, activations, and brand moments to capture real-time content
• Identify and capture culturally relevant moments that reflect local communities and brand presence
• Build a consistent cadence of in-field content that feeds weekly social storytelling
• Conceptualize, shoot, and edit high-quality video and photo content optimized for platforms including Instagram, TikTok, YouTube, X, Facebook, and emerging channels
• Develop weekly content outputs including: Event recaps, Community highlight reels, UGC-style edits, Engagement-driven posts (polls, reactions, trends)
• Transform field capture into polished, platform-native edits with strong hooks, pacing, and storytelling
• Create content that emphasizes community connection, authenticity, and local brand relevance
• Partner with influencers, brand ambassadors, and community participants to co-create authentic content
• Capture and repurpose UGC-style content that feels organic and relatable
• Stay ahead of emerging social trends, formats, sounds, and platform updates
• Apply trend insights to field content in near real-time when possible
• Optimize content based on platform best practices and performance learnings
• Partner with marketing, retail, design, and digital teams to ensure content aligns with brand priorities and campaigns
• Support broader social initiatives with field-driven content that complements paid, influencer, and brand campaigns

Benefits

• paid time off
• comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed