Social Media & Digital Content Specialist

NKPR•Toronto, ON

1d•Hybrid

About The Position

NKPR is seeking an experienced Social Media & Digital Content Specialist for its Toronto team. This role focuses on developing and executing digital content strategies across NKPR's online channels. The ideal candidate will be a creative individual skilled in transforming ideas and business objectives into engaging content. Responsibilities include conceptualizing, writing copy, creating visual assets, producing and editing short-form video, managing content calendars, publishing posts, and interacting with the online community. This position requires close collaboration with PR and leadership teams to identify compelling stories and translate them into smart, timely digital content. The role demands a blend of excellent writing, strong visual instincts, platform performance understanding, and awareness of social trends and best practices.

Requirements

3–5 years of professional experience in social media content creation and copywriting, ideally within an agency, editorial, PR, marketing or brand environment.
Exceptional writing and editing skills with the ability to adapt voice, tone and messaging for different platforms and audiences.
A strong portfolio demonstrating social media content, copywriting and creative execution.
Hands-on experience creating social-first visual and video content.
Strong proficiency with content creation and editing tools such as Canva, Adobe Creative Suite, CapCut or similar platforms.
Deep familiarity with Instagram, LinkedIn, TikTok, Facebook and other major social platforms.
Strong understanding of social media trends, engagement strategies, platform best practices and emerging content formats.
Excellent attention to detail and a commitment to producing polished, accurate work.
The ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
A proactive mindset — you notice opportunities, bring forward ideas and take ownership of execution.
Strong interpersonal and communication skills with the ability to collaborate effectively across teams.
A genuine interest in digital culture, storytelling and what makes brands relevant online.

Responsibilities

Develop and manage content calendars across NKPR’s social and digital channels.
Write engaging, brand-aligned copy for Instagram, LinkedIn, Facebook, TikTok, newsletters, website content and other digital platforms.
Create compelling social-first content, including graphics, carousels, Reels, short-form video and other visual assets.
Capture and edit content for social channels, including content from agency initiatives, events and other relevant moments.
Publish and schedule content while ensuring accuracy, consistency and appropriate timing across platforms.
Manage day-to-day community engagement, including comments, messages, mentions and relevant conversations.
Identify opportunities to grow NKPR’s social channels and build an active, engaged audience.
Stay on top of social media trends, platform updates, emerging formats and cultural conversations, and identify where NKPR can participate authentically.
Develop new content concepts and proactively bring forward ideas rather than waiting for assignments.
Support social campaigns, newsletters, paid initiatives, strategic partnerships and promotions.
Monitor content performance and use insights to inform future content and channel strategy.
Collaborate with PR teams to identify agency news, thought leadership, events, media moments and other stories that can be translated into engaging social content.
Maintain a consistent NKPR brand voice and visual identity across digital touchpoints.