Social Media & Content Specialist

Iowa Valley CCD•Marshalltown, IA

4d•Hybrid

About The Position

The Social Media & Content Specialist develops and implements district-wide social media and content strategies that support enrollment, institutional reputation, brand consistency, community engagement, and strategic priorities across Iowa Valley Community College District. The position plans and produces content for social and digital channels; manages the social media calendar; coordinates content contributions from across the District; monitors and evaluates content performance; and recommends platform- and audience-specific approaches. The Specialist also creates written, photographic, and short-form video content and provides marketing support for priority initiatives and events, serving as an on-campus marketing resource at Ellsworth Community College to support ECC marketing needs.

Requirements

Completion of a Bachelor’s degree and two years of experience required.
Completion of a Bachelor’s degree in marketing, communications, public relations, journalism, digital media, or a related field.
Knowledge of social media strategy, content planning, audience engagement, and platform-specific best practices.
Demonstrated experience creating and managing content for major social platforms, including Facebook, Instagram, LinkedIn, YouTube, and other emerging platforms as appropriate.
Experience creating photography and short-form video content for digital and social channels.
Proficiency with tools such as CapCut, Adobe Premiere Pro or comparable video-editing software, and Canva for social graphics, templates, and content production.
Ability to develop and maintain editorial and social media calendars and coordinate content across multiple departments, campuses, and audiences.
Ability to interpret social media and digital performance data and use analytics to recommend improvements to content, cadence, channel selection, and audience strategy.
Ability to communicate effectively orally and in writing, including strong writing, editing, proofreading, and storytelling skills.

Nice To Haves

Working knowledge of Adobe Creative Suite is a plus.
Familiarity with native platform analytics and web analytics tools is desirable.

Responsibilities

Creates and produces original content for District marketing channels.
Writes and edits social media, news, feature, promotional, web, email, and campaign content.
Captures photography and produces short-form video, including shooting, editing, captioning, and adapting video for social platforms.
Identifies and develops student, alumni, faculty, program, employer, and community stories.
Provides strategic marketing and content support for Ellsworth Community College.
Serves as on-campus marketing support at ECC, develops relationships with campus stakeholders, identifies stories and content opportunities, and provides photography, video, social media, news, and event support.
Develops and implements District-wide social media and content strategy in collaboration with Director of Marketing and the Marketing team.
Establishes content priorities, recommends platform- and audience-specific approaches, maintains the social media calendar, schedules and publishes content, and ensures social communications align with enrollment priorities, institutional goals, brand standards, and accessibility requirements.
Supports integrated marketing and enrollment campaigns.
Participates in campaign planning; develops organic content plans that complement paid advertising, web, email, recruitment, and other campaign activities; identifies appropriate stories, testimonials, video opportunities, and calls to action; and coordinates content according to campaign timelines and objectives.
Works with faculty, staff, students, athletics, admissions, workforce programs, and other departments to identify content opportunities and obtain information, photos, video, and stories.
Provides guidance on content standards, brand consistency, accessibility, social media practices, and submission workflows.
Monitors and evaluates social media and content performance.
Tracks engagement, reach, audience growth, video performance, referral activity, and other relevant measures.
Uses available analytics to identify trends, evaluate effectiveness, and recommend adjustments to content, cadence, platforms, and audience approaches.
Provides regular performance observations and reporting to the Director of Marketing and the Marketing team.
Works and communicates professionally with others in a timely manner.
Performs in a manner which benefits student learning.
Supports the overall success of the District by performing other duties as assigned.