Social Media Content Specialist

Inspired HR • San Mateo, CA

1d

About The Position

We are LARQ, a company dedicated to combining innovative technology with inspirational design to provide easy and sustainable access to pristine drinking water. Our products are designed to be beautiful and promote a healthier, more sustainable lifestyle. We are seeking a Social Media Marketing Specialist to join our team and lead content creation for our global social media channels, including TikTok and Instagram. This role requires a blend of big ideas and execution experience, including the ability to film, edit, and be the face of the brand. We are looking for a proactive, action-oriented individual with prior startup experience who is comfortable taking on multiple roles within the marketing team and is driven to create engaging content and grow LARQ's social media presence. Reporting to the Sr. Content Marketing Manager, this position involves managing social media calendars, creating and briefing content, and collaborating on messaging to ensure brand relevance. This is an excellent opportunity for someone with a few years of experience looking to bring fresh thinking to a social strategy at a global, high-growth company.

Requirements

• Bachelor's Degree in Marketing, Journalism, Communications, English, Design, or related field
• 3–6 years of experience in editorial content development, copywriting, content marketing, and/or social media, ideally with consumer-facing product(s)
• Proven experience briefing creatives and giving feedback that sharpens and improves content
• A natural storyteller with a great eye for design, composition, humor, and timing
• Deep understanding of social behavior across the 18–45 demographic — fluent in internet culture, humor, and emerging platforms
• Proficient in content creation tools (Adobe Creative Suite, Canva, CapCut, etc.)
• Strong written and verbal communication skills
• Strong analytical and problem-solving instincts
• A proactive self-starter with a can-do attitude, comfortable rolling up your sleeves and getting things done
• Prior experience in a startup or fast-paced, entrepreneurial environment — adaptable, flexible, and agile when things move fast and pivot often
• Excited to wear multiple hats across marketing, not just social, and comfortable working both independently and collaboratively
• A charismatic extrovert at your core — thrives in front of a camera, brings energy to any conversation, and isn't afraid to approach strangers
• A portfolio or links to past work

Nice To Haves

• Videography or graphic design skills a plus

Responsibilities

• Manage LARQ's social accounts (Instagram, TikTok, YouTube, Facebook, etc.), including content calendar, scheduling, and publishing
• Create and capture on-brand content aligned with the social media content strategy, including regularly filming in-office and appearing on camera as a visible face of the brand
• Track and report on channel performance and use those insights to suggest ways to grow our social presence and stay culturally relevant
• Execute product launch, promotions, partnership campaigns, and other ad hoc social media activations
• Lead social-first activations and brand partnerships to grow engagement and organic audience
• Support the briefing of creative concepts and give feedback to keep content on-brand
• Manage community engagement across comments, shares, and DMs, looping in the Affiliate/Influencer team as needed
• Support cross-functional teams across initiatives and special projects as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level