Social Media Content Publishing Specialist

Blue Cross Blue Shield of Michigan • Detroit, MI

2d

About The Position

The Social Media Content Publishing Specialist translates brand and enterprise content into engaging, platform-appropriate social media experiences through content packaging, publishing, optimization and light creative development.

Requirements

• Experience using social media publishing and management platforms such as Sprout Social or equivalent tools.
• Working knowledge of graphic design principles and the ability to create and edit simple branded assets using templates and approved visual systems.
• Proficiency with creative and content-production tools such as Adobe Express, Canva, Photoshop or comparable platforms.
• Strong understanding of social media platform requirements, content formatting and channel best practices.
• Experience adapting content for multiple audiences, platforms and formats.
• Familiarity with AI-enabled content and creative tools and an understanding of responsible and ethical use.
• Strong attention to detail and ability to manage multiple deadlines within a fast-paced publishing environment.
• Bachelor's degree in English, Journalism, Communications or related field is required.
• Three (3) years of professional communications experience is required.
• Advanced copywriting, editing and written communication skills.
• Intermediate oral communication skills.
• Advanced Microsoft Word and intermediate PowerPoint skills.
• Intermediate knowledge of multimedia technologies.
• Ability to manage multiple priorities concurrently while meeting deadlines.
• Ability to work independently and in a team environment.
• Ability to establish and maintain positive relationships within the organization and community.

Nice To Haves

• Previous experience working in the healthcare industry is preferred.

Responsibilities

• Manage the publishing workflow for BCBSM and AHM social media channels, ensuring content is scheduled, optimized and delivered accurately across platforms.
• Translate brand journalism, corporate communications and enterprise content into channel-appropriate social media formats that support engagement and business objectives.
• Maintain and steward the social media content calendar, coordinating publishing schedules, approvals and platform-specific requirements.
• Write and adapt social media copy that reflects brand voice while aligning messaging to audience needs and platform best practices.
• Create and edit social media content using existing templates, approved brand assets and user-friendly design tools such as Adobe Express, Canva or similar platforms.
• Partner with communications, marketing and business teams to package content for optimal social media performance.
• Leverage social media management platforms such as Sprout Social to schedule and publish content across channels.
• Analyze content performance and recommend improvements to publishing approaches, content formats and channel execution.
• Maintain an understanding of platform trends, emerging features and audience behavior to help improve content effectiveness.
• Utilize artificial intelligence and other emerging tools to improve publishing efficiency, content adaptation and creative workflows while adhering to organizational standards.
• Write, edit and proofread content for a variety of internal and/or external communications.
• Write clear and compelling content while maintaining a consistent brand voice.
• Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented.
• Research and produce communications content that is informational, educational and drives engagement.
• Develop and deliver presentations to internal team members and leadership.
• Research targeted audiences and suggest communication channels.
• Support special projects as assigned.
• Generate ideas to improve communication processes and delivery methods.
• Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level