Marketing & Media - Social Media Content Specialist

Tampa Bay Buccaneers•Tampa, FL

1d•Hybrid

About The Position

The Social Media Content Specialist is a hybrid content creator and social media strategist who independently produces, edits, and publishes short-form video across Buccaneers social channels, develops platform strategies, writes copy, and publishes engagement-driven content. This position requires hands-on social video production and editing skills – as well as platform strategy and copywriting fluency.

Requirements

Strong written and verbal communication skills
Ability to collaborate effectively with cross-functional teams
Strong decision-making and problem-solving abilities
Effective time and resource management
Experience leading projects or initiatives
Critical thinking and sound judgment
Strong attention to detail and accuracy
Strong organizational and follow-up skills
Ability to manage multiple projects simultaneously
Openness to feedback and continuous improvement
Willingness to learn new systems or technologies
Flexibility in a fast-paced, changing environment
Proficiency in social-first editing tools: CapCut (desktop and mobile), Slate, and native platform editors (TikTok, Reels, Shorts).
Working knowledge of Adobe Premiere Pro for projects requiring more advanced post-production or motion graphics.
Demonstrated ability to shoot, frame, and light video content for vertical (9:16) formats and capture clean audio (smartphone microphones, lavalieres, shotgun mics) in both controlled and uncontrolled environments.
Strong visual storytelling instincts for social-first content: hook development within the first 1–3 seconds, pacing for platform retention curves, trend audio timing, template adaptation, and auto-caption best practices.
Platform-native copywriting skills with the ability to adapt voice and tone across channels (Instagram, X, TikTok, Facebook, YouTube Shorts, Snapchat) while maintaining brand standards.
Proficiency in content planning, scheduling, and managing a publishing calendar across multiple platforms and sub-channels simultaneously.
Fluency in social analytics tools and native platform insights, with the ability to interpret engagement data and translate findings into content strategy adjustments.
Bachelor’s degree from an accredited college or university or commensurate work experience
2-4 years managing digital channels for a brand, preferably within sports
Demonstrated portfolio of original short-form social video content produced for a brand or media property, including shooting, editing, and publishing. Candidates must submit a reel or portfolio showcasing social-first video edits.
Expert-level fluency across all major social media platforms (TikTok, Instagram, YouTube Shorts, X, Facebook, Threads, Snapchat), with a pulse on emerging trends
Proven proficiency in social-first editing tools (CapCut required; Slate or equivalent preferred).
Working knowledge of Adobe Premiere Pro preferred but not required.
Ability to manage digital files, databases, and shared drives effectively
Comfortable learning and navigating new systems or applications
Comfortable adapting to technology updates and new digital processes

Nice To Haves

Working knowledge of Adobe Premiere Pro

Responsibilities

Independently shoot, edit, and produce short-form vertical video content (Reels, Shorts, TikTok, Spotlight) from concept through publish, including on-location capture at practices, games, events, and community activations.
Execute rapid-turnaround social edits using platform-native and social-first editing tools (CapCut, Slate, native platform editors) — applying trend-driven templates, auto-captioning, beat-synced transitions, speed ramps, text overlays, and sound design to produce content optimized for each platform’s algorithm and retention mechanics.
Operate camera equipment (smartphone) to capture video content in challenging, unscripted environments — stadium sidelines, locker rooms, outdoor events, and community activations — including managing audio capture and lighting in loud, mixed, and uncontrolled settings.
Stay current on emerging social editing techniques, platform feature releases, trending audio/formats, and creator tool innovations; translate trends into Buccaneers-branded content within hours of emergence.
Develop and execute content strategies across social channels that advance the Buccaneers’ brand mission as the cultural flag-bearers for Tampa Bay.
Lead ideation and copywriting across Facebook, Instagram, X, YouTube Shorts, Snapchat and TikTok — writing on-brand captions, overlays, and CTAs in the Buccaneers voice while planning and publishing engagement-driven content optimized for each platform.
Collaborate cross-functionally with Digital, Marketing, Creative, Partnership, and Community teams to develop content and submit requests for tentpole campaigns, events, and initiatives.
Lead content strategy and publishing for ancillary social accounts and sub-channels (e.g., Team Store, Flag Football), ensuring voice and tone align with brand standards.
Integrate partner campaigns into social content, ensuring sponsor deliverables are met while maintaining brand voice and content quality.
Support growth audience development initiatives as assigned, including content production and publishing for female fan engagement, international, and community programming.
Execute gameday and real-time content, including live social coverage, in-game moments, and rapid-response publishing.
Monitor performance analytics to evolve content approach and share actionable insights with internal stakeholders.