Social Media & Content Specialist

Prairie Meadows•Altoona, IA

3h•Onsite

About The Position

This role is responsible for managing the organization's social media presence, creating engaging content, and executing social media strategies to drive brand awareness and audience growth. The specialist will also manage paid social media campaigns, build relationships with influencers, and track performance metrics. Collaboration with internal departments and external partners is key to developing content that supports organizational goals and enhances the Prairie Meadows brand. This position also serves as a liaison between the Television and Marketing Departments for video content development.

Requirements

College degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or related field; minimum one to two years of relevant experience in social media management, digital marketing, content creation, or a related field. (Additional experience may substitute for educational requirement.)

Nice To Haves

Experience developing and executing successful social media strategies, creating engaging digital content, and managing paid social media campaigns preferred.

Responsibilities

Manages the organization's social media presence across Facebook, Instagram, TikTok, LinkedIn, and other platforms by developing content calendars, scheduling posts, and ensuring consistent brand messaging.
Creates, edits, and publishes engaging multimedia content, including copy, graphics, photography, and short-form video, to support marketing initiatives and increase audience engagement.
Develops and executes social media strategies that drive brand awareness, guest engagement, and audience growth while aligning with organizational marketing objectives.
Monitors and manages community engagement across all social media channels by responding to comments, direct messages, reviews, and guest inquiries in a timely and professional manner.
Plans, executes, and optimizes paid social media campaigns, managing budgets, monitoring performance, and recommending improvements to maximize return on investment.
Develops and manages relationships with influencers, content creators, and strategic partners to expand brand awareness and increase audience engagement.
Tracks, analyzes, and reports social media performance metrics, providing insights and recommendations to continuously improve content strategy and campaign effectiveness.
Coordinates social media coverage for promotions, events, entertainment, and organizational initiatives, ensuring timely execution and consistent messaging across all digital platforms.
Collaborates with internal departments, creative team members, and external partners to develop content that supports organizational goals and enhances the Prairie Meadows brand.
Serves as a liaison between the Television and Marketing Departments to develop video for use on a variety of digital and traditional media platforms.