Social Media & Content Specialist

Trillium•Canton, MA

6h•$60,000 - $70,000•Hybrid

About The Position

Trillium is looking for a Social Media & Content Specialist to join their team. This role is for someone who loves storytelling, creating engaging content, and bringing brands to life online. The specialist will help capture and share the unique aspects of Trillium, manage the day-to-day social media presence, and support digital marketing efforts across all locations. This position combines hands-on content production, community management, and graphic design to ensure the brand is dynamically represented across all channels. The ideal candidate is a creative, organized visual storyteller capable of managing a multi-channel content calendar, thriving in a fast-paced hospitality environment, and maintaining digital storefronts with precision. This role is based in Canton with regular travel to other Trillium locations. Occasional evening and weekend availability is required due to the nature of capturing live events, special releases, and hospitality experiences.

Requirements

3–4 years of professional experience dedicated to social media management, content creation, or digital marketing.
Strong portfolio demonstrating high-quality photography and short-form video (TikTok/Reels) editing capabilities.
Deep understanding of Instagram, TikTok, and Facebook algorithms, features, and audience behaviors.
Experience with Adobe Creative Suite
Strong organizational skills with a proven track record of managing multiple project timelines simultaneously.
Ability to work independently and proactively execute ideas in a fast-paced environment.

Nice To Haves

Bachelor's degree in marketing, communications, design, hospitality, or a related field preferred.
Experience in hospitality, food & beverage, craft beverage, or lifestyle brands is highly preferred.
Experience using Shopify or similar website CMS tools for updates and basic maintenance preferred.

Responsibilities

Independently execute the social media content calendar, ensuring a consistent and engaging publishing schedule
Lead the photography and video content capture across all Trillium locations, producing elevated short-form video (Reels/TikToks) and high-quality imagery.
Write highly engaging and on-brand copy tailored to different platforms and digital channels.
Actively monitor social media trends, tools, and audio, quickly translating them into relevant content ideas for the food & beverage and hospitality space.
Oversee day-to-day social engagement, including responding to comments, managing direct messages, and building relationships with our community and relevant accounts.
Design clean, on-brand social graphics, digital assets, and temporary in-store/taproom signage.
Produce signage, sell sheets, and other marketing and educational materials to support both on-site and wholesale sales efforts for new products.
Keep the Trillium website meticulously updated, including timely execution of product drops, menu updates, and location details.
Support the Marketing Manager to ensure daily content seamlessly supports larger campaigns, product launches, and seasonal programming.