Social Media & Content Specialist
About The Position
Wayfinder Newport is seeking a creative, energetic, and hospitality-driven Social Media & Content Specialist to bring our brand to life through compelling content, storytelling, and digital engagement. This position will be responsible for managing the day-to-day social media presence for Wayfinder Newport and its food & beverage outlets, creating engaging content that showcases the property's unique personality, experiences, events, and guest offerings. The ideal candidate is a strong content creator with a passion for hospitality, photography, videography, social media trends, and community engagement. This is a 20-hour a week, on-property role requiring regular attendance at events, activations, and hotel experiences to capture real-time content and ensure an authentic representation of the Wayfinder Newport brand. The position may also support marketing, group sales, programming, and special projects as assigned.
Requirements
- 3+ years of social media management, content creation, or digital marketing experience.
- Exceptional photography and videography skills.
- Experience creating and editing short-form video content.
- Strong copywriting and storytelling abilities.
- Proficiency with Canva, Adobe Creative Suite, HeyOrca, or similar creative tools.
- Strong understanding of Instagram, Facebook, and current social media trends.
- Ability to work evenings, weekends, and special events when needed.
- Strong organizational skills and attention to detail.
Nice To Haves
- Hospitality, tourism, restaurant, lifestyle, or destination marketing experience.
- Experience working with influencers and brand partnerships.
- Familiarity with analytics platforms and reporting tools.
Responsibilities
- Develop and execute a social media content strategy aligned with business objectives.
- Manage all social media channels including Instagram, Facebook, and emerging platforms.
- Maintain a detailed content calendar and ensure consistent posting schedules.
- Create engaging content that drives brand awareness, engagement, and consideration.
- Responsible for maintaining a content library of photography, video, and user-generated content.
- Capture on-property photography and videography showcasing guestrooms, dining, events, activations, team members, and guest experiences.
- Produce short-form video content, including Instagram Reels, and Stories.
- Write compelling captions and copy reflecting the Wayfinder Newport brand voice.
- Coordinate content production for seasonal campaigns, special events, promotions, and partnerships.
- Highlight Wayfinder Newport's connection to Newport, local businesses, community partnerships, and cultural experiences.
- Showcase lifestyle programming, culinary experiences, weddings, group events, and seasonal offerings.
- Identify opportunities to create authentic, engaging storytelling that differentiates Wayfinder Newport from competitors.
- Monitor and respond to comments, messages, reviews, and social interactions in a timely manner.
- Build relationships with guests, influencers, local organizations, and community partners.
- Encourage user-generated content and guest participation.
- Track performance metrics including engagement, reach, impressions, follower growth, website traffic, and conversions.
- Produce monthly reporting and recommendations.
- Monitor social media trends, competitor activity, and emerging opportunities.
- Work closely with the Sales, Marketing, Food & Beverage, and Ownership teams.
- Support marketing campaigns, promotions, special events, and public relations initiatives.
- Assist with coordination of influencer visits, media stays, and content partnerships.
Benefits
- 401(k) with company match
- Rewarding bonus programs
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
