Social Media & Content Coordinator

Southwest Womens Oncology Inc•Albuquerque, NM

47d•Onsite

About The Position

The Social Media & Content Coordinator shapes the social media presence and first impressions of seven entities across the Optimum Human and Southwest Women's Oncology platform. This creative and strategic role builds brand presence, protects reputation, fosters community, and supports engagement and business impact. The coordinator owns social strategy and execution across the entities, creates and schedules channel-specific content, manages cross-entity calendars and campaigns, handles community interactions and reviews, leads influencer and partner programs for Optimum Human and United to Cure Cancer, reports on performance, and uses AI tools to support content creation and testing. This is a full-time, on-site position at the Albuquerque, New Mexico office.

Requirements

3–5 years of social media management experience with ownership of multiple brand accounts.
Strong copywriting skills across distinct brand voices, including clinical, wellness, and performance.
Video-first mindset and hands-on experience producing Reels, TikToks, and Shorts.
Proficiency with social scheduling tools such as Sprout Social, Later, or similar.
Proficiency with reputation management platforms such as Birdeye, Podium, or similar.
Proficiency with AI content tools for copy, ideation, and A/B message testing.

Nice To Haves

Healthcare or multi-brand marketing experience.
Influencer and brand partnership management experience.

Responsibilities

Own social media strategy and execution across all seven entities, including channel-specific plans, captions, short-form video concepts, and scheduling across Instagram, Facebook, TikTok, YouTube Shorts, and other channels.
Coordinate with the content production team on asset capture and bring a video-first approach to each brand.
Build and manage a cross-entity content calendar aligned with campaigns, events, and launches.
Coordinate with the Marketing Operations Manager and Digital Marketing Manager to integrate social content with broader campaign strategy.
Manage community interactions across brand accounts, responding to comments, direct messages, and mentions within defined service-level agreements and escalating sensitive interactions appropriately.
Monitor and respond to reviews across Google, Healthgrades, Yelp, Zocdoc, and Facebook using platforms such as Birdeye or Podium.
Lead influencer and partner programs for Optimum Human and United to Cure Cancer.
Report monthly on reach, engagement, follower growth, and conversions.
Use AI tools to accelerate copywriting, caption drafts, and A/B message testing across brands.
Complete a social audit and establish an operational cross-entity content calendar during the first 90 days.
Establish community management service-level agreements and meet them consistently.
Improve reach, engagement, and follower growth across priority brands; launch reputation programs and influencer partnerships for Optimum Human and United to Cure Cancer.
Build a distinct, consistent, and growing social presence for each entity.