Social Media & Content Coordinator

NOVA Plastic Surgery and Dermatology•Ashburn, VA

2d•Onsite

About The Position

NOVA Plastic Surgery & Dermatology is hiring a full-time, onsite Social Media & Content Coordinator to shape the organization’s online visual identity and create content that builds trust and attracts new patients. The role covers three Northern Virginia locations: NOVA Plastic Surgery and SkinLab in Ashburn, and The Boro in Tysons. The coordinator works with board-certified plastic surgeons, PAs, and aestheticians, and reports to the Director of Marketing. The coordinator creates and manages photography and video, including personally shooting before-and-after images for major transformations, collecting and editing other before-and-after content, filming treatments, patient stories, operating-room content, events, team outings, products, providers, and patient experiences. They plan and manage a content calendar across Instagram, TikTok, Facebook, YouTube, and the website; create posts, Stories, and Reels; adapt current trends to NOVA’s brand; and use AI-powered editing tools to work efficiently. The role also includes directing and coaching providers and team members on camera, organizing media libraries, and ensuring documented patient consent and HIPAA-compliant handling of images and video. Compensation is $25 per hour plus a weekly bonus based on content created and posted. Benefits include health benefits, a 401(k), paid time off, complimentary treatments, and discounts on treatments and skincare. The position offers creative ownership of the brand’s visual identity and is part of a team that emphasizes empathy, ownership, continuous growth, coachability, and adaptability.

Requirements

3–5 years of professional experience in photography, videography, and editing.
A portfolio is required; applications without portfolio links will not be considered.
Strong command of lighting, composition, shot selection, and zoom for both photo and video.
Fluency with editing tools, including AI-powered photo and video editing.
Skilled at organizing large image and video libraries.
An elegant eye and a natural storytelling ability, with an understanding of premium-feeling content.
Current knowledge of social trends, formats, and platform algorithms.
Confidence directing others, including surgeons and team members, to get the shot.
Comfort working in a clinical and operating-room setting.
Organized, self-directed, and able to travel between the three locations.
Applicants must submit a resume and portfolio links, plus one piece of content they are proud of and the story behind it.

Nice To Haves

Experience in aesthetics, beauty, fashion, luxury, or hospitality.

Responsibilities

Personally photograph before-and-after images for major patient transformations.
Collect, edit, organize, and publish before-and-after content captured by the patient-care team to social media and the website gallery.
Film all NOVA video content, including treatments, patient stories, and operating-room content, following sterile-field and surgical-team protocols.
Photograph and film events, team outings, products, providers, and patient experiences using premium lighting, framing, and motion.
Turn treatments, results, and the people behind them into stories that educate, inspire, and convert.
Plan, post, and manage a content calendar across Instagram, TikTok, Facebook, YouTube, and the website.
Stay current on social media trends and adapt them to the NOVA brand.
Create and post Stories, Reels, and other posts, including posts based on provider input using AI.
Direct providers and team members on camera and coach them on capturing consistent before-and-after content across all three locations.
Use AI-powered photo and video editing tools to produce content efficiently without lowering quality.
Ensure patient images and videos have documented consent and are handled according to HIPAA standards.
Organize large image and video libraries so content can be found and is not lost.
Travel between the three Northern Virginia locations.