Social Media & Community Specialist

Utah State University•Logan, UT

3d•Onsite

About The Position

Utah State University’s Online & Digital Learning Technology (ODLT) team is seeking a Social Media & Community Specialist to lead and grow USU Online’s social presence and digital community. This role is responsible for developing and executing a social media strategy that strengthens brand awareness, drives engagement, and supports enrollment and student success goals. This individual will own day-to-day social media operations while building a scalable, audience-first community strategy that connects prospective students, current students, alumni, and partners to the USU Online experience.

Requirements

Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
Three years of experience managing social media accounts for a brand or organization
Demonstrated ability to create engaging, high-performing social content
In-depth knowledge of Instagram, Facebook, X, and LinkedIn
Experience with social media management and analytics tools
Strong writing, communication, and organizational skills

Nice To Haves

Experience in higher education, online education, or mission-driven organizations
Experience building and managing online communities
Knowledge of paid social media strategy and campaign support
Experience with video production and editing for social platforms
Familiarity with CRM and marketing automation tools (e.g., Salesforce)

Responsibilities

Develop and execute a comprehensive social media strategy aligned with USU Online’s enrollment and brand goals
Manage and grow USU Online social channels (organic and paid)
Create and publish high-performing, platform-native content across channels (high-performing means impressions and click-through rates)
Maintain a consistent brand voice tailored to online learners and adult audiences
Align social media efforts with broader content strategy (blog, podcast, YouTube, campaigns)
Develop and align publication calendar with wider content marketing strategy, global, community, and University events
Build and nurture a strong digital community that reflects the Aggie spirit in an online environment (MyUSU)
Actively engage with prospective and current students through comments, messages, and community initiatives
Develop programs to increase student-generated content, testimonials, and advocacy
Partner with internal teams to elevate student stories and experiences
Produce and/or coordinate creation of short-form and long-form social content (video, graphics, copy)
Identify and elevate compelling student, faculty, and alumni stories
Collaborate with internal stakeholders and external partners to source content
Track, analyze, and report on social media performance (engagement, reach, conversions, traffic)
Optimize content and campaigns based on data and audience insights
Establish reporting cadence and dashboards aligned with key KPIs
Partner with University Marketing & Communications (UMAC) to align with institutional brand and campaigns
Collaborate with Enrollment, Student Success, and Academic units to support recruitment and retention initiatives
Support integrated marketing campaigns and key university initiatives