Social Media Community Manager

Churchill Downs Incorporated•Lyndon, KY

2d•Onsite

About The Position

TwinSpires is the premier online horse racing wagering platform in the United States, owned and operated by Churchill Downs, Inc. As the official online betting partner of the Kentucky Derby, TwinSpires brings over 148 years of wagering experience. Players can wager through various platforms including desktop, mobile, and app-based advance-deposit wagering, as well as at retail locations and race tracks nationwide. The Social Media Marketing Community Manager will act as the online voice for TwinSpires Racing, aiming to boost engagement and brand awareness across all social media platforms. This role involves executing social media strategies, creating and managing content, interacting with the horse racing and betting community, supporting marketing campaigns, and delivering timely, trend-driven content that resonates with audiences and drives performance. The ideal candidate is someone who is actively online, understands horse racing culture, can quickly develop and respond to trending content, and can effectively communicate with bettors on social media. Due to the nature of live racing events and audience engagement, this role requires a Wednesday through Sunday work schedule, including nights, weekends, and event coverage as needed.

Requirements

1+ years experience working in social media
Strong communication, written skills, and interpersonal skills.
Strong organizational abilities and a good attention to detail.
Ability to work independently and make well thought out decisions.
A deep passion for and deep expertise in social media marketing (Twitter, Instagram, Facebook, TikTok, etc.)
Experience running business pages/accounts and developing social campaigns that spark buzz across Twitter, Facebook, YouTube, Instagram, and beyond.
Familiarity with social media software tools (Sprinklr, Falcon, Hootsuite, Sprout, etc.)
Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required
Authorized to work in the US on a full-time basis

Nice To Haves

Bachelor’s Degree Preferred.
Experience working in Sports and / or horse racing preferred

Responsibilities

Manage day to day social media activity across platforms including X/Twitter, Facebook, Instagram, YouTube, Reddit, and other relevant channels.
Create, schedule, publish, and monitor engaging social content including copy, graphics, video, and promotional messaging.
Maintain and manage organic social media content calendars across multiple platforms.
Monitor social channels for audience engagement, trends, and brand interactions, responding as appropriate in a timely manner.
Support the execution of social media campaigns in partnership with internal teams, external agencies, and creative resources.
Collaborate with Marketing, Talent, and Creative teams to develop timely, engaging, and brand aligned content.
Provide live social media coverage during major racing events, including nights, weekends, and onsite event support as needed.
Stay current on social media trends, emerging platforms, audience behavior, and horse racing culture to identify new engagement opportunities.
Promote key racing events, wagering opportunities, payouts, and other brand initiatives through strategic social storytelling.
Track and report on social media performance, engagement metrics, and campaign results.