Social Media & Community Outreach Coordinator

Heart to Heart Hospice•Memphis, TN

67d

About The Position

Heart’n Soul Hospice is seeking a Social Media & Community Outreach Coordinator who is passionate about serving patients, families, healthcare partners, and the community. The ideal candidate has experience in digital marketing, community outreach, healthcare marketing, or nonprofit engagement and is a strong communicator. The role supports the hospice’s mission of helping people access high-quality, compassionate care when facing a life-limiting illness, while reflecting its values of compassion, authentic connection, listening and honoring, integrity, excellence, and empathy. The coordinator develops and manages social media content and campaigns, builds relationships with healthcare and community organizations, represents the hospice at events and presentations, supports event planning and brand awareness, and creates communications across digital and print channels. The position also monitors engagement and performance, maintains website content, and ensures marketing content follows HIPAA and healthcare marketing guidelines.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business, Healthcare Administration, or a related field; equivalent experience may be considered.
Minimum of 2 years of experience in social media management, marketing, community outreach, or public relations.
Strong written and verbal communication skills.
Proficiency with social media platforms and content scheduling tools.
Experience creating digital content, including photography and video.
Valid driver’s license and ability to travel locally for events and community meetings.
Strong organizational and project management skills.

Nice To Haves

Experience in healthcare, hospice, home health, senior services, or nonprofit organizations.
Knowledge of HIPAA and healthcare marketing guidelines.
Familiarity with Canva, Adobe Creative Suite, Mailchimp, WordPress, or similar marketing tools.
Experience coordinating community events and public presentations.

Responsibilities

Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
Create, schedule, and publish content that reflects Heart’n Soul Hospice’s mission and values, and manage content calendars and posting schedules.
Capture photos, videos, patient and caregiver stories with appropriate permissions, and event highlights.
Monitor social media channels, respond to comments and messages, and foster positive online engagement.
Track and analyze social media performance and provide monthly reports with recommendations for growth.
Ensure marketing content complies with HIPAA and healthcare marketing regulations.
Develop and maintain relationships with healthcare providers, senior living communities, nursing facilities, churches, civic organizations, veteran groups, and community partners.
Represent Heart’n Soul Hospice at community events, health fairs, networking functions, and educational presentations.
Coordinate sponsorships, community partnerships, and outreach initiatives to increase visibility and referrals.
Assist in developing educational programs about hospice services and advance care planning.
Cultivate relationships with referral sources and community stakeholders.
Coordinate community events, caregiver support activities, appreciation programs, and volunteer recognition events.
Manage event logistics, promotional materials, registration, and follow-up communications.
Develop digital campaigns, support public relations initiatives and community storytelling, and identify opportunities to increase brand awareness and community engagement.
Write social media posts, blogs, newsletters, email campaigns, and promotional content.
Maintain website content and ensure information is current and engaging.
Collaborate with leadership and clinical teams to highlight programs, success stories, and community impact.
Assist with reputation management and online review monitoring.