Social Media Communications Specialist I

doTERRA International LLC•Pleasant Grove, UT

About The Position

The Community Engagement Specialist supports doTERRA’s social media and digital community efforts through audience engagement, relationship management, social listening, and channel moderation. This role is responsible for managing conversations across social platforms, responding to community interactions, identifying audience insights, and helping strengthen brand loyalty through meaningful engagement. A key focus of this role is building authentic relationships with customers, Wellness Advocates, creators, and brand advocates while ensuring conversations across social channels remain positive, helpful, and aligned with doTERRA’s values and brand voice.

Requirements

Bachelor’s degree in Marketing, Digital, Communications, or a related field.
Experience in customer service, community management, or audience engagement preferred.
Strong writing and communication skills, with the ability to create clear, engaging, and brand-aligned messaging.
Excellent interpersonal and relationship-building skills.
Ability to navigate sensitive customer situations with professionalism, empathy, and sound judgment.
Strong organizational skills with the ability to manage multiple conversations, priorities, and tasks simultaneously.
Self-motivated and highly collaborative, with the ability to work cross-functionally with Social, Marketing, and Customer Service teams.
Familiarity with social media management, engagement, and social listening tools is preferred.

Responsibilities

Monitor and respond to comments, direct messages, tags, and community conversations across social media platforms.
Foster positive, meaningful, and brand-aligned interactions with online audiences.
Help create a welcoming and engaging digital community experience across social channels.
Build and maintain relationships with customers, Wellness Advocates, creators, and brand advocates.
Identify opportunities to increase audience participation, engagement, and community connection.
Support community retention and loyalty through ongoing interaction and relationship building.
Monitor audience conversations, trends, sentiment, and feedback across platforms.
Escalate customer concerns, reputation risks, or emerging conversations to appropriate internal teams when necessary.
Identify recurring questions, themes, and audience pain points to help inform future content and communication strategies.
Identify and surface user-generated content (UGC), testimonials, and community stories for amplification opportunities.
Collaborate with Social and Marketing teams to align engagement strategies with campaign messaging and audience sentiment.
Ensure comments and conversations align with community guidelines and brand standards.
Moderate inappropriate, misleading, or off-brand content when necessary.
Stay current on platform updates, audience behaviors, and community engagement trends to help improve brand interaction strategies.