Social Media Channel Manager

Boats Group•Miami, FL

15h•Hybrid

About The Position

Boats Group, the parent company of Boat Trader, YachtWorld, and boats.com, is hiring a Channel Manager to own audience growth, marketplace inventory distribution, and conversion across social platforms. This role is responsible for translating marketplace inventory and product capabilities into scalable, high-performing distribution across social channels. This is not a creative content role. It is a technically-minded channel leadership position focused on audience growth strategy, marketplace inventory activation, AI-enabled content scaling, cross-channel distribution infrastructure, and clear communication of technical and platform requirements. As Boats Group continues to scale its marketplaces, this role ensures social channels function as structured distribution engines — not just brand outlets.

Requirements

5+ years of experience in channel management, growth marketing, marketplace distribution, or performance marketing
Demonstrated experience working cross-functionally with Product and Engineering teams
Ability to translate business goals into technical requirements and documentation
Strong understanding of social platform mechanics and distribution systems
Experience setting and managing audience growth targets
Experience with AI tools for video and content scaling
Data-driven and systems-oriented mindset
Strong communicator capable of aligning technical and non-technical stakeholders

Responsibilities

Own Audience Growth Strategy Across Social Channels: Set and manage audience growth targets for each social platform in partnership with the Creative Content Director, define channel-specific KPIs aligned to marketplace traffic, engagement, and lead generation, partner with the Paid Performance team to accelerate audience acquisition through strategic amplification, and align audience growth strategies to high-value marketplace segments.
Define Channel-Specific Strategy & Technical Requirements: Develop clear strategic positioning for each platform, emphasizing transactional channels that drive inventory visibility, lead generation, and traffic. Create channel playbooks outlining purpose and role of each platform, content types and format standards, metadata, tagging, and feed requirements, and posting cadence and performance metrics. Collaborate with and clearly communicate with Product, Data, and Tech teams on required data fields for effective distribution, how listing data must be structured for social formats, what automation, API, or feed enhancements are needed, and where friction exists in current workflows.
Collaborate Deeply with Product & Technology: Partner with Product Managers and Engineering to build scalable systems that “pipe” marketplace listings into social-ready formats, translate channel needs into clear product requirements and documentation, ensure listing metadata, structured data, and media assets support distribution at scale, align social channel capabilities with new marketplace feature launches, and advocate for automation and tooling that improves speed, consistency, and performance.
Scale Inventory-Based Video Using AI: Develop AI-enabled workflows to scale short-form and long-form boat review content derived from marketplace inventory, identify opportunities to automate scripting, editing, voiceover, and formatting, ensure AI-assisted content meets brand standards and drives marketplace outcomes, and work with content creators to source raw materials and optimize them for structured distribution.
Content Performance Optimization: Determine which inventory types perform best on which channels, continuously test format, hook, structure, and CTA placement, ensure alignment between organic strategy and paid amplification, and drive qualified traffic and leads back to Boat Trader, YachtWorld, and boats.com.
Cross-Functional Execution: Work closely with Product & Engineering (infrastructure, automation, data feeds), Paid Performance (audience acceleration, testing, scaling), SEO & Growth (demand capture alignment), and Content Creators & Video Teams (asset sourcing and optimization). Provide clear documentation and communication across teams to ensure alignment and execution at scale.