About The Position

The Social Media Care Specialist is responsible for reactive and proactive customer care by resolving questions and inquiries received through Marriott’s social channels. The role requires staying current with social media engagement trends and proactively building trust, loyalty, and advocacy by engaging guests, shaping meaningful conversations, and protecting Marriott’s reputation in real time. The specialist positively represents Marriott online and partners closely with relevant Customer Engagement Centers (CECs) and Corporate stakeholders to strengthen the company’s social media presence.

Requirements

  • High school diploma, G.E.D. equivalent, secondary education, certificate, or local equivalent.
  • At least one year of related work experience, preferably in a customer service or service recovery environment.
  • No supervisory experience is required.

Nice To Haves

  • Customer service experience.
  • Familiarity with social media platforms and community management tools.
  • Experience with social listening or sentiment analysis.

Responsibilities

  • Review, research, and respond to customer inquiries, concerns, and feedback through approved social media channels.
  • Manage and document customer cases from initial social media contact through resolution, using channels that may include social media, email, and telephone.
  • Create and publish approved engagement content and participate in online conversations to support brand community initiatives.
  • Participate in social listening, customer feedback reviews, and process improvement activities.
  • Analyze customer feedback and communicate recurring issues, trends, and observations to leadership.
  • Partner with relevant Customer Engagement Centers and Corporate stakeholders to strengthen Marriott’s social media presence and protect its reputation.
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