Social Media and Online Community Manager
About The Position
IREN is seeking a creative, technically curious, and community-first Social Media & Online Community Manager to enhance its digital presence and build a strong community around its AI Cloud and infrastructure solutions. This role is crucial for defining IREN's online voice, managing content, expanding the digital audience, and fostering trust with customers, engineers, developers, founders, and partners. The position involves collaboration with Marketing, Commercial, Product, and Investor Relations teams to create compelling narratives, spark conversations, and establish IREN as a leader in AI infrastructure. The company has experienced significant growth since 2019, expanding from Australia to North America and listing on NASDAQ, with ambitious plans for the future. Joining IREN means contributing to sustainable high-performance compute and positively impacting local communities.
Requirements
- 5 - 10 years of experience in developer community, technical marketing, or social media roles, preferably in cloud, AI, or infrastructure sectors
- Proven ability to grow and engage technical/developer audiences
- Strong writing skills and ability to explain technical concepts in clear, engaging ways
- Familiarity with key platforms popular with tech audiences (X, LinkedIn, YouTube, Discord, Reddit) and community tools/analytics
- Data-oriented mindset to optimize community and content strategies
- Self-starter, collaborative, and comfortable in a fast-paced, high-growth environment
Responsibilities
- Execute and manage IREN’s day-to-day social media presence across X (Twitter), LinkedIn, YouTube, Discord, Reddit, and emerging platforms, in line with the strategy and direction set by the Social Media Strategist.
- Manage and maintain the editorial calendar, scheduling content in alignment with product launches, events and the Investor Relations calendar, as directed by the Social Media Strategist.
- Produce and publish content that is relevant, insightful, and visually engaging, working within the approved content pillars and brand guidelines established by the Social Media Strategist.
- Develop and implement a content calendar across key social channels.
- Collaborate with Content Marketing, Product Marketing, Commercial and Investor Relations teams to develop reactive content and ensure content consistency and impact.
- Manage content scheduling and conduct pre-publish quality checks across all channels, including copy, links, and formatting.
- Moderate and manage day-to-day community activity to ensure productive and inclusive conversation.
- Identify and support power users, early adopters, and advocates to drive organic community growth.
- Build and nurture IREN’s technical community through platforms like Discord and Reddit.
- Launch engagement programs (e.g. AMAs, community spotlights, office hours) to foster trust, connection, and two-way dialogue.
- Apply and uphold IREN’s brand voice consistently across all digital touchpoints, in accordance with the guidelines set by the Social Media Strategist.
- Ensure messaging aligns with IREN’s strategic narrative.
- Translate technical updates and roadmap developments into audience-appropriate, commercially relevant content.
- Track platform analytics, community sentiment, and content performance, reporting findings to the Social Media Strategist to inform ongoing strategy insights & feedback loop.
- Surface key insights from social and community channels to the Social Media Strategist for real-time optimisation opportunities, as well as internal teams (Product, Marketing, Commercial and Investor Relations).
- Provide real-time feedback from users and prospects to inform product positioning and customer experience.
- Support campaigns, launches, event activations, and thought leadership initiatives by amplifying IREN’s presence online.
- Coordinate with the wider marketing and events teams to extend the reach of content and event moments.
- Identify opportunities to participate in trending conversations or cultural moments relevant to AI infrastructure and cloud.
Benefits
- Base salary
- Annual performance incentives
- Equity programs
- Medical, dental, and vision insurance coverage – 100% company paid for employees, 75% company paid coverage for dependents
- Company-paid life and disability insurance
- Voluntary life, critical illness, and accident coverage available
- Health Savings Accounts (HSA) – when combined with the High-Deductible Health Plan
- Employee Assistance Program and wellness resources
- 401(k) retirement plan with company match
- Financial wellness tools and resources
- Paid Time Off (PTO) and paid holidays
- Flexible work arrangements
- Opportunities for advancement and internal mobility
- Training and personal development opportunities
- Company events and team-building activities
- Relocation assistance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
