Social Media and Influencer Manager

Glowbar Inc•New York, NY

8d•$70,000 - $95,000•Onsite

About The Position

Glowbar is seeking a passionate Social and Influencer Manager who is deeply knowledgeable about social media, understands the creator economy, and has a knack for creating engaging content. This role is perfect for a creative and culturally aware individual eager to build a brand's online presence from the ground up. The position involves managing Glowbar's Instagram and TikTok presence, leading the influencer program, and nurturing the brand's online community. Working closely with the Founder and CEO, the manager will ensure Glowbar is perceived as dynamic, relevant, and prominent online. This role reports to the Director of Marketing and collaborates with the Partnerships and Community Manager to translate offline activities into compelling online content.

Requirements

Bachelor's degree
Minimum 1 to 3 years of experience in social media, influencer marketing, or content creation
Hands-on fluency in TikTok and Instagram, understanding how they work
Graphic design experience in Canva, Figma, Adobe Suite, or similar platforms
Experience producing and editing native social content
Strong copywriting skills
Highly organized with strong project management skills
Excellent written and verbal communication skills
Energetic, proactive self-starter who thrives in a fast-paced environment

Nice To Haves

Experience with TikTok Shop or creator commerce programs
Experience in Asana
Experience in CreatorIQ or similar platform
Existing relationships in the beauty or skincare creator community
Love of beauty, wellness, and skincare
Experience at an early-stage or scaling startup

Responsibilities

Lead day-to-day planning, content creation, and publishing across Instagram and TikTok.
Maintain a consistent posting cadence that keeps Glowbar present, relevant, and culturally plugged in.
Write sharp, on-brand copy for every post, caption, and community touchpoint.
Build and maintain a content calendar that balances brand priorities, campaign moments, studio openings, and cultural opportunities.
Own strategies on current channels and ideate strategy for new channels.
Partner closely with the Founder and CEO to develop and execute her personal social media presence across Instagram and TikTok.
Bring a strong creative point of view to the Founder's content, helping position her as a compelling voice in the skincare space.
Concept, shoot, edit, and publish content that feels authentic to the Founder's voice while reflecting the highest creative standard.
Concept, shoot, edit, and publish original content across platforms.
Partner with the marketing team to translate IRL moments like events, activations, and studio openings into compelling social content.
Develop creative briefs and content recommendations that support broader brand and business goals.
Ideate and create content for paid ads.
Identify trends, sounds, formats, and cultural moments that keep Glowbar ahead of the conversation.
Develop and nurture relationships with influencers and creators across nano, micro, and macro tiers.
Own influencer briefs, deliverable tracking, and relationship management from end to end.
Build influencer lists and develop lasting relationships through membership trade programs.
Identify and grow TikTok Shop affiliate opportunities as a creator commerce and revenue channel.
Own comments, DMs, and tagged content across all platforms, responding in Glowbar's voice in a timely and authentic way.
Foster meaningful conversations with clients that build real community.
Monitor sentiment and surface insights and feedback.
Track and report on social and influencer performance weekly and monthly.
Bring a clear point of view on what is working, what is not, and what to do about it.
Use data to continuously improve content strategy and influencer program effectiveness.