Social Media Lead & Influencer

Fresh Roasted Coffee•Sunbury, PA

7d•$20 - $24•Onsite

About The Position

Fresh Roasted Coffee is launching a new venture in the pet space, and we are looking for a social-first creator to be its voice, its face, and its growth engine. This role involves shaping a brand's personality, look, and cultural footprint, as well as managing Fresh Roasted Coffee's existing social presence. The position requires being on camera, actively participating in strategy, and engaging with the community across various platforms.

Requirements

An established personal social presence with an engaged following
A proven track record of growing an audience and driving engagement
Strong on-camera presence: charismatic, authentic, and comfortable being a brand's face
Deep fluency in social trends, platform mechanics, and content formats
The speed to react to a trend and turn around timely content within hours
A genuine love of pets and pet-lifestyle content
Strong written and verbal communication
Experience with social commerce and affiliate content
Self-shoot and editing skills (CapCut, Adobe Premiere, or similar)
Comfort with analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio)

Responsibilities

Run day-to-day social for the Fresh Roasted Coffee brand, keeping our established audience engaged and growing
Be the public face and voice of the new pet brand across TikTok, Instagram, YouTube, and whatever platform comes next
Create scroll-stopping, platform-native content and lead trend-driven ideas
Grow and engage a loyal pet-loving community through content, comments, DMs, and live moments
Drive real revenue through social commerce: Shop features, affiliate content, and live shopping
Collaborate on product drops, influencer-led collections, and launch planning
Build partnerships with other creators, brands, and media to expand our reach
Track what is working and use the data to sharpen strategy and posting cadence