Social Media Lead & Influencer
Fresh Roasted Coffee•Sunbury, PA
•Onsite
About The Position
Fresh Roasted Coffee is launching a new venture in the pet space, and we are looking for a social-first creator to be its voice, its face, and its growth engine. This role involves shaping a new brand's personality, look, and cultural footprint, as well as managing Fresh Roasted Coffee's existing social presence. The position requires being on camera, actively engaging with the community, and contributing to strategy. This is not a passive content creation job; it demands active participation across multiple platforms and direct community interaction.
Requirements
- An established personal social presence with an engaged following
- A proven track record of growing an audience and driving engagement
- Strong on-camera presence: charismatic, authentic, and comfortable being a brand's face
- Deep fluency in social trends, platform mechanics, and content formats
- The speed to react to a trend and turn around timely content within hours
- A genuine love of pets and pet-lifestyle content
- Strong written and verbal communication
- Experience with social commerce and affiliate content
- Self-shoot and editing skills (CapCut, Adobe Premiere, or similar)
- Comfort with analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio)
Responsibilities
- Run day-to-day social for the Fresh Roasted Coffee brand, keeping our established audience engaged and growing
- Be the public face and voice of the new pet brand across TikTok, Instagram, YouTube, and whatever platform comes next
- Create scroll-stopping, platform-native content and lead trend-driven ideas
- Grow and engage a loyal pet-loving community through content, comments, DMs, and live moments
- Drive real revenue through social commerce: Shop features, affiliate content, and live shopping
- Collaborate on product drops, influencer-led collections, and launch planning
- Build partnerships with other creators, brands, and media to expand our reach
- Track what is working and use the data to sharpen strategy and posting cadence
Benefits
- Health, dental, and vision insurance
- 401(k) with employer match
- Paid holidays and paid time off
- Generous employee discount on coffee and tea
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
