Social Media and Communications Strategist
About The Position
Hippocratic AI is seeking a sharp, ambitious Social Media and Communications Strategist to manage its entire social media presence. This role involves leveraging AI Agents and advanced technology to create professional content that resonates with target audiences. The strategist will be responsible for building the company's TikTok presence from scratch, developing compelling content for LinkedIn, supporting the CEO and executive voice, managing the posting cadence on X, and ensuring all product launches and customer successes are effectively communicated across relevant channels. The position requires close collaboration with the Chief Communications Officer and integration with marketing, sales, customer success, and design teams to identify and share the company's best stories. The ideal candidate is highly engaged with social media, possesses excellent taste, can create both short-form video and polished written content, and is driven by metrics and performance tracking. This is an opportunity to shape the voice of a leading company in both AI and healthcare.
Requirements
- 7-10 years of professional social media and communications experience in a corporate environment, AI start-up, or marketing and communications agency.
- Bachelor's Degree Required.
- Native fluency in LinkedIn, TikTok, and X, with a deep understanding of each platform's best practices and leading accounts.
- Strong writing skills and a keen sense of voice, understanding the nuances between different types of posts (e.g., CEO vs. brand).
- Comfort with design tools like Canva or Figma for creating graphics, social tiles, and templates.
- Familiarity with AI tools such as Claude/Claude Code, OpenAI for building skills or agents to support work and content creation.
- Ability to shoot and edit short-form video using mobile devices or lightweight editing tools.
- Strong project management skills, including calendar management, stakeholder juggling, and meeting tight deadlines.
- A bias toward action and excellent judgment, enabling fast-paced execution without compromising brand integrity.
- Proficiency with social listening and analytics tools (e.g., Sprout, Brandwatch, native analytics).
- Genuine interest in healthcare, AI, or both, coupled with curiosity.
Nice To Haves
- Experience launching a TikTok or short-form video channel from scratch.
- Existing relationships with healthcare creators, clinician influencers, or AI commentators.
- Past experience supporting an executive's personal brand.
- Familiarity with communications in regulated industries or healthcare-adjacent fields.
Responsibilities
- Build and manage a team of AI agents to support cross-functional social media efforts.
- Own and manage a unified content calendar across LinkedIn, TikTok, and X, planning for product launches, marketing moments, conferences, and media hits, while remaining agile to react quickly.
- Partner with Chief Communications Officers (CCOs) to support the CEO's social media presence, including creating CEO-tone content, managing publishing cadence, monitoring comments, and identifying engagement opportunities.
- Launch and grow Hippocratic AI's TikTok presence from the ground up, developing content franchises, shooting and editing short-form video, and collaborating with creators, clinicians, and other voices.
- Manage the company's LinkedIn and X accounts, ensuring consistent posting on LinkedIn and a strategic presence on X.
- Monitor all social channels for relevant conversations and engage in real-time.
- Source and develop content from customer wins, use cases, product milestones, and team highlights by partnering with sales, customer success, and clinical teams.
- Identify, outreach, and coordinate with influencers, creators, clinicians, patient advocates, and industry voices to amplify Hippocratic AI's story.
- Create on-brand content, including designing graphics in Canva and Figma, editing video, and writing copy, ensuring brand consistency with the lead designer.
- Support broader communications and marketing efforts by drafting sales documents, one-pagers, and other supporting content, and assisting with light design and editing.
- Track social media performance across channels, analyze what's working, and provide recommendations for strategy optimization.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
